电力营销大数据平台建设及数据挖掘分析

发布时间：2018-09-09 19:47

【摘要】：随着电网企业的管理变革及“大营销”体系建设,对电力营销业务的管理精益化程度及业务协同运作提出了更高要求。必须建设企业总部和分公司两级电力营销大数据平台,实现营销类信息系统业务数据实时接入、异构数据处理转换、数据存储及访问、模型数据管理、平台管理等功能,实现营销基础业务数据集中、共享与交换,开展数据资源整合工作。同时基于电力营销大数据平台,建设营销业务监控系统,对营销业务数据进行深度挖掘分析,开展营销业务归口管理,支持总公司营和各级子公司营销部门对营销运营情况进行动态分析,为提升公司整体经营效益和服务形象提供有力支撑。本文详细阐述了电力营销大数据平台及营销业务监控系统的建设历程。介绍了项目所涉及的主要关键技术,然后从需求分析、架构设计、详细设计、系统实现等主要环节描述了系统从需求到实现的整个过程。首先从功能性需求和非功能性需求两方面对系统的整体需求进行了详细分析;然后对系统的业务架构、应用架构、数据架构、技术架构进行了设计;再以电力营销大数据平台的功能模块“数据复制转换”、“数据质量管理”以及营销业务监控系统的功能模块“数据挖掘加工”、“分析辅助决策”为例,从类关系图、时序图及数据模型等角度描述了功能的详细设计;最后仍以上面的几个功能模块为例,展现了系统的实现成果。
[Abstract]:With the management reform of power grid enterprises and the construction of "big marketing" system, higher requirements are put forward for the lean management of power marketing business and the cooperative operation of power marketing business. It is necessary to build a big data platform for power marketing at the headquarters and branch level of the enterprise, so as to realize the functions of real-time access to business data of marketing information systems, heterogeneous data processing and conversion, data storage and access, model data management, platform management, and so on. Realize marketing basic business data centralization, share and exchange, carry out data resources integration work. At the same time, based on the power marketing big data platform, we build a marketing business monitoring system, conduct in-depth mining and analysis of marketing business data, and carry out marketing business management. Support the head office and subsidiary marketing department to carry on the dynamic analysis to the marketing operation, and provide the strong support for improving the whole management benefit and the service image of the company. This paper expounds the construction course of power marketing big data platform and marketing business monitoring system in detail. This paper introduces the key technologies involved in the project, and then describes the whole process from requirement analysis, architecture design, detailed design and system implementation to the implementation of the system. Firstly, it analyzes the whole requirement of the system from the two aspects of functional requirements and non-functional requirements, and then designs the business architecture, application architecture, data architecture and technical architecture of the system. Then take the function module of power marketing big data platform "data copy conversion", "data quality management" and the function module of marketing business monitoring system "data mining processing", "analysis assistant decision" as an example, from the class relation diagram, The detailed design of the function is described from the point of view of timing diagram and data model. Finally, the implementation results of the system are demonstrated by taking the above several function modules as examples.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.61;TP311.13

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