基于用户体验的智能公交APP交互设计研究

发布时间：2018-09-11 13:26

【摘要】：近些年来,随着城市化进程的不断加快,城市人口不断增多,城市内公共交通的调度速度往往赶不上城市内人口需求的增长,但环保观念使更多的的市民选择乘坐公共交通工具出行,这样会加剧公共交通的压力,公共车内拥挤的状况时有发生,极大的影响人们的出行状态,因此,将拥挤度显示加入智能公交APP能让用户有更好的用户体验。同时,在发展绿色环保的背景下,采用分时租赁模式的共享单车流行起来,公共自行车出行方式能在一定程度上缓解城市拥堵问题;让用户有更多的出行选择,很大程度上缩短用户的出行时间成本。因此,本课题将着重从用户体验的角度,结合公交上人群密度检测技术,设计出一款智能公交APP,在优化现有APP功能、交互与界面布局的基础上增加显示公交车内拥挤度和共享单车位置的功能,方便人们规避过度拥挤的车辆,缩短出行时间成本,让用户有一个良好的出行状态。首先,查找国内外文献资料,明确现有智能公交APP的功能以及使用现状;其次,对移动终端APP的功能框架、界面视觉要素进行分析,并站在用户的角度去体验分析智能APP的界面视觉、界面框架、界面交互,从用户的感官、习惯等层面分析出用户的使用规律,作为本文智能公交APP设计的指导原则;再次,对国内外现有的智能公交APP分别从功能、视觉上进行对比分析,得出国内产品的不足,结合前面的分析设计出调查问卷与用户访谈,分别进行线上线下的调研,分析得到的数据并建立虚拟的用户画像与情绪波动图,得出用户的痛点。从次,根据用户痛点分析用户需求,再根据需求进行APP的系统设计,结合公交上人群密度检测的技术,将用户体验值最低的公交内拥挤度显示、多条换乘线路同时显示、共享单车位置显示等功能加入到智能公交APP的设计之中,最后,通过Photoshop等平面设计软件将智能公交APP视觉界面设计出来,运用Axure原型设计工具进行虚拟交互展示,建立符合用户需求的的智能公交APP。让用户进行智能公交APP的虚拟操作,对用户提出的问题进行改进和优化,以达到智能公交APP的最佳设计效果。
[Abstract]:In recent years, with the rapid development of urbanization and the increasing of urban population, the dispatching speed of urban public transportation is often not keeping up with the increasing demand of urban population. However, the concept of environmental protection makes more citizens choose to travel by public transport, which will aggravate the pressure of public transport, and the congestion in public cars will occur from time to time, which will greatly affect the travel status of people. Adding congestion display to smart bus APP allows users to have a better user experience. At the same time, in the context of the development of green and environmental protection, the use of time-sharing leasing model of shared bicycles become popular, public bicycle travel can to a certain extent alleviate the problem of urban congestion, so that users have more travel options, To a large extent, reduce the travel time cost of users. Therefore, from the point of view of user experience and combined with the crowd density detection technology on public transport, this topic will design an intelligent bus APP, to optimize the existing APP function. On the basis of interaction and interface layout, the functions of displaying congestion degree and sharing bicycle location in buses are added to facilitate people to avoid overcrowded vehicles, shorten travel time costs, and enable users to have a good travel state. First of all, look up the domestic and foreign literature, clarify the existing intelligent bus APP function and use status; secondly, the mobile terminal APP function framework, interface visual elements are analyzed. And from the user's point of view to experience the analysis of intelligent APP interface vision, interface framework, interface interaction, from the user's senses, habits and other levels to analyze the use of users, as this intelligent bus APP design guidelines; third, The existing intelligent bus APP at home and abroad from the function, visual comparative analysis, draw the lack of domestic products, combined with the previous analysis designed a questionnaire and user interviews, respectively line and line investigation, By analyzing the data and establishing the virtual user portrait and mood fluctuation graph, the pain point of the user is obtained. From time to time, according to the user pain point analysis of user needs, and then according to the needs of the APP system design, combined with the technology of crowd density detection on public transport, the lowest user experience value of the bus congestion display, multiple transfer lines at the same time display, The functions of shared bicycle location display are added to the design of intelligent bus APP. Finally, the visual interface of intelligent bus APP is designed by using Photoshop and other graphic design software, and the virtual interactive display is carried out by using Axure prototype design tool. Establishment of Intelligent bus APP. for users' needs Let the user carry on the virtual operation of the intelligent bus APP, improve and optimize the questions raised by the user, in order to achieve the best design effect of the intelligent bus APP.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

【参考文献】