哈尔滨城市旅游意象移动APP设计与传播研究

发布时间：2018-10-05 15:53

【摘要】：随着信息技术的发展,智能移动终端的普及,移动媒体平台成为人们获取旅游信息的重要传播载体,成为人们“智慧”出行的重要伴游工具。城市旅游意象作为旅游城市内在文化底蕴和外在形象特征的综合表现,具有重要的文化传播价值和品牌传播价值。将城市旅游意象的文化内涵和形象特征应用于移动端旅游产品的设计中不仅有利于提升城市旅游意象的品牌传播效果,更有利于提升移动端旅游产品的审美性和文化性。因此,本文以哈尔滨旅游意象的APP设计为研究对象,对基于城市旅游意象的APP设计策略和实现方法进行研究,探究新媒体环境下城市旅游意象移动端传播的新形态、新体验与病毒式传播效果。首先,本文对城市旅游意象的概念、构成要素进行归纳总结,城市旅游意象由地理空间构成要素、历史文化构成要素和旅游服务要素三部分构成,是旅游者对旅游城市的主观印象,是旅游城市外在物象和文化意蕴在旅游者脑海中的主观反映。将城市旅游意象融入到移动端旅游产品的设计中有助于提升旅游者对旅游城市的文化认知和审美体验。其次,本文以哈尔滨的旅游意象APP设计为例,在对哈尔滨地脉、文脉、人脉“三脉”分析的基础上,将哈尔滨的城市旅游意象定位为“浪漫冰都”。从旅游城市、旅游者和媒介的三重视角提出了城市旅游意象APP的个性化、智慧化和情感化设计策略。并从旅游者的用户需求出发,将以上设计策略融入城市旅游APP的设计中,实现满足旅游者用户需求和城市旅游意象传播需要的数字旅游产品。最后,本文对城市旅游意象APP的用户体验效果和传播效果进行了评估,经过实验论证可知,基于城市旅游意象的移动APP设计具有良好的可用性、功能性、情感性和文化性,不仅可以满足旅游者多元化的旅游需求,更可以满足城市旅游意象移动端传播的需要,是美观、实用、具有文化传播价值的移动端旅游产品。
[Abstract]:With the development of information technology and the popularization of intelligent mobile terminals, mobile media platform has become an important communication carrier for people to obtain travel information and an important companion tool for people to travel intelligently. As a comprehensive expression of the inner culture and external image of the tourist city, the urban tourism image has important cultural communication value and brand communication value. Applying the cultural connotation and image characteristics of urban tourism image to the design of mobile tourism products is not only helpful to promote the brand communication effect of urban tourism image, but also to enhance the aesthetic and cultural quality of mobile tourism products. Therefore, this paper takes the APP design of Harbin tourism image as the research object, studies the APP design strategy and implementation method based on the urban tourism image, and probes into the new form of urban tourism image mobile terminal communication under the new media environment. New experience and viral spread effect. First of all, this paper summarizes the concept and elements of urban tourism image, which consists of three parts: geographical space, history and culture, and tourism service. It is the subjective impression of the tourist to the tourist city, and the subjective reflection of the external objects and cultural implication of the tourist city in the tourist mind. The integration of urban tourism image into the design of mobile tourism products will help to enhance tourists' cultural cognition and aesthetic experience of tourist cities. Secondly, this paper takes Harbin's tourism image APP design as an example, on the basis of analyzing the "three veins" of Harbin earth vein, cultural vein and human connection, the city tourism image of Harbin is defined as "romantic ice capital". From the perspective of tourism city, tourists and media, this paper puts forward the individualized, intelligent and emotional design strategies of urban tourism image APP. Based on the needs of tourists, the above design strategies are integrated into the design of urban tourism APP to realize the digital tourism products that meet the needs of tourists and the transmission of urban tourism images. Finally, this paper evaluates the effect of user experience and communication of urban tourism image APP. The experimental results show that the mobile APP design based on urban tourism image has good usability, functionality, emotion and culture. It can not only meet the diversified tourism needs of tourists, but also meet the needs of urban tourism image mobile communication. It is a beautiful, practical and cultural value of mobile tourism products.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

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