基于情境感知的移动购物应用设计研究
发布时间：2019-06-28 08:30
【摘要】：目的探索情境感知在移动购物APP设计中的应用,以期设计出更好的移动购物体验。方法以情境感知理论为基础,分析移动购物中的用户情境、环境情境、资源情境因素,对关键情境进行提取分析,阐述关键情境下的需求获取方法,提出设计方法和基于情感化的设计策略。结论情境感知理论的运用帮助移动购物应用成为用户的私人购物助手,有助于在移动购物场景中为用户提供个性化、更优的移动购物体验。
[Abstract]:Objective to explore the application of situational awareness in mobile shopping APP design in order to design a better mobile shopping experience. Methods based on the theory of situational perception, the user situation, environmental situation and resource situational factors in mobile shopping were analyzed, the key situations were extracted and analyzed, the demand acquisition methods in key situations were expounded, and the design methods and emotional design strategies were put forward. Conclusion the application of situational perception theory helps mobile shopping applications to become users' private shopping assistants and helps to provide users with personalized and better mobile shopping experience in mobile shopping scenarios.
【作者单位】： 江南大学;
【分类号】：TP311.56
，
本文编号：2507156
[Abstract]:Objective to explore the application of situational awareness in mobile shopping APP design in order to design a better mobile shopping experience. Methods based on the theory of situational perception, the user situation, environmental situation and resource situational factors in mobile shopping were analyzed, the key situations were extracted and analyzed, the demand acquisition methods in key situations were expounded, and the design methods and emotional design strategies were put forward. Conclusion the application of situational perception theory helps mobile shopping applications to become users' private shopping assistants and helps to provide users with personalized and better mobile shopping experience in mobile shopping scenarios.
【作者单位】： 江南大学;
【分类号】：TP311.56
，
本文编号：2507156
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