Analyzing Factors of Crowdfunding Project Success and Cultur

发布时间：2021-03-29 07:27

　　Online crowdfunding has exploded globally since its early adoption in 2003 and estimated to become a 20-billion-dollar industry by 2020.With all the papers published on crowdfunding,there is a lack of project success studies done cross-culture.The purpose of this study is to explore factors of project success,review the similarities and differences between successful crowdfunding projects in China and U.S.,and provide valuable data to management looking to start a crowdfunding project in either ... 

【文章来源】：大连理工大学辽宁省 211工程院校 985工程院校 教育部直属院校

【文章页数】：57 页

【学位级别】：硕士

【文章目录】：
Abstract
1 Introduction
    1.1 Research Background
    1.2 Research Objective, Significance and Theoretical Framework
        1.2.1 Research Objective
        1.2.2 Research Significance
        1.2.3 Theoretical Framework
2 Crowdfunding and Cultural Dimensions
    2.1 Definition and History
        2.1.1 Definition
        2.1.2 History
    2.2 Crowdfunding Applications
    2.3 Benefits and Risks
        2.3.1 Benefits
        2.3.2 Risks
    2.4 Crowdfunding Platforms in China and U.S.
        2.4.1 Chinese Crowdfunding Platforms
        2.4.2 U.S. Crowdfunding Platforms
    2.5 Similarities and Differences and ATI
        2.5.1 Similarities
        2.5.2 Differences
        2.5.3 ATI: Areas to Improve
    2.6 Crowdfunding Project Success Factors
    2.7 Beyond Crowdfunding
        2.7.1 Global Transition
        2.7.2 History of Foreign Investment in China
        2.7.3 China’s Point of View
    2.8 Cultural Dimensions
        2.8.1 Definition
        2.8.2 Cultural Dimensions: China and U.S.
3 Research Question and Hypothesis
    3.1 Research Question
    3.2 Hypothesis
4 Methodology
    4.1 Sourcing Data: China and U.S.
        4.1.1 Overview
        4.1.2 China Data Sourcing
        4.1.3 U.S. Data Sourcing
    4.2 Coding Data
        4.2.1 Coding Project Success Data
        4.2.2 Coding Cultural Dimension Data
        4.2.3 Recording Data: Project Success Factors
        4.2.4 Recording Data: Cultural Dimensions
        4.2.5 Coder Reliability Test
    4.3 SPSS Methodology
        4.3.1 Testing Factors of Project Success
        4.3.2 Comparing Cultural Dimension Data
5 Preliminary Results and SPSS Descriptive Statistics
    5.1 Preliminary Results
        5.1.1 Inter Coder Reliability Observations
        5.1.2 Factors of Project Success Data Averages
        5.1.3 Cultural Dimension Data Averages
        5.1.4 Discussion of Preliminary Results
    5.2 SPSS Descriptive Statistics
        5.2.1 SPSS Inter Coder Reliability
        5.2.2 SPSS Multiple Regression Factors of Project Success
        5.2.3 SPSS Chi-square Cultural Dimensions
        5.2.4 SPSS Project Success Discussion
        5.2.5 SPSS Cultural Dimension Discussion
Conclusion
References



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