Mechanism of the Effect of Customer Trust of Vendor and Plat
发布时间：2021-04-10 08:28
当前的技术发展为各种日常活动提供了便利。互联网商务活动是一种技术应用。Internet是一种电子媒体,可以用于各种活动,如通信、研究和商业交易。互联网上的商业交易活动被称为电子商务。电子商务的特征包括交易双方之间的交易,交换货物、服务或者信息;而互联网作为交易过程中的主要媒介。印度尼西亚通信信息部2013年正式登记的互联网用户达到739,571人。这一数字持续显著增加,2018年印度尼西亚共和国通信和信息部记录的互联网用户数据显示有1.23亿居民。这些数据被分为个人和公司。印尼互联网用户的年增长率达到105%,是继日本、印度和中国之后亚洲国家中增长最快的。这些条件可以作为印尼电子商务发展的契机。随着互联网用户数量的增加,从传统的购买到电子商务,将影响人们在购买商品和服务时的行为。在印度尼西亚,E-Shop已经有20多个平台。他们是来自中国的京东（JD）、Blibli、Tokopedia、Zalora等公司,他们通过提供可靠、快速、安全的选择,以具有竞争力的价格,为印尼的所有客户带来“让快乐发生”的使命,为他们带来幸福。通过使用自己的物流团队,并得到印尼各地合作伙伴网络的支持。2015年...
【文章来源】：湖南大学湖南省 211工程院校 985工程院校 教育部直属院校
【文章页数】：134 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
1 Introduction
1.1 Background
1.2 Research Questions
1.3 Research Purposes
1.4 Research Benefits
1.5 Writing Structure
2 Theoretical Analysis And Literature Review
2.1 Previous Research
2.2 E-commerce
2.3 Customer Trust
2.4 Vendor Characteristics
2.5 Platform Characteristics
2.6 Customer Participation or Behavior
3 Research Methodology
3.1 Conceptual Model and Hypothesis
3.2 Research Approach
3.3 Research Scope
3.4 Research Schedule and Place
3.5 Sample Taking Method
3.5.1 Research Population
3.5.2 Research Sample
3.6 Data Taken Methods and Procedures
3.6.1 Data Type
3.6.2 Data Source
3.6.3 Data Collecting Technique
3.7 Data Analysis
3.7.1 Data Arrangement
3.7.2 Data Processing
3.7.3 Validity Test
3.7.4 Reliability Test
3.7.5 Multiple Linier Regression
3.7.6 Correlation Coefficient（R）
3.7.7 Determination Coefficient（R2）
3.7.8 Hypothesis Test
3.7.9 Classic Assumption Test
3.8 Research Instrument and Definition Operational Variables
4 Results and Discussions
4.1 Data Respondents
4.1.1 Population and Sample Data
4.1.2 Time Collecting Data
4.1.3 Place of Origin
4.1.4 Gender
4.1.5 Education Background
4.1.6 Job Position
4.1.7 Income per Month
4.1.8 Average Length for Accessing Internet
4.1.9 The Popular Website or Platform
4.1.10 Reason for Choosing the Platform
4.1.11 Purchased Product
4.2 Variable Description
4.2.1 Variable Description Ability
4.2.2 Variable Description Benevolence
4.2.3 Variable Description Integrity
4.2.4 Variable Description Service
4.2.5 Variable Description Easy to Access
4.2.6 Variable Description Easy Transaction
4.2.7 Variable Description Safety Transaction
4.2.8 Variable Description Product Differential
4.2.9 Variable Description Vendor Trust
4.2.10 Variable Description Platform Trust
4.2.11 Variable Description Customer Commitment or Behavior
4.3 Validity Test
4.3.1 Validity Test Ability
4.3.2 Validity Test Benevolence
4.3.3 Validity Test Integrity
4.3.4 Validity Test Service
4.3.5 Validity Test Easy Access
4.3.6 Validity Test Easy Transaction
4.3.7 Validity Test Safety Transaction
4.3.8 Validity Test Product Differences
4.3.9 Validity Test Vendor Trust
4.3.10 Validity Test Platform Trust
4.3.11 Validity Test Customer Behavior or Commitment
4.4 Reliability Test
4.4.1 Reliability Test Ability
4.4.2 Reliability Test Benevolence
4.4.3 Reliability Test Integrity
4.4.4 Reliability Test Service
4.4.5 Reliability Test Easy Access
4.4.6 Reliability Test Easy Transaction
4.4.7 Reliability Test Safety Transaction
4.4.8 Reliability Test Product Differences
4.4.9 Reliability Test Vendor Trust
4.4.10 Reliability Test Platform Trust
4.4.11 Reliability Test Customer Commitment or Behavior
4.5 Multiple Linear Regression,Hypothesis Test
4.5.1 Multiple Linear Regression Ability with Trust
4.5.2 Multiple Linear Regression Benevolence with Trust
4.5.3 Multiple Linear Regression Integrity with Trust
4.5.4 Multiple Linear Regression Service with Trust
4.5.5 Multiple Linear Regression Integrity with Trust
4.5.6 Multiple Linear Regression Service with Trust
4.5.7 Multiple Linear Regressions Easy Access with Trust
4.5.8 Multiple Linear Regression Product Differences with Trust
4.5.9 Multiple Linear Regressions Easy Transaction with Trust
4.5.10 Multiple Linear Regression Easy Access with Trust
4.5.11 Multiple Linear Regression Safety Transaction with Trust
4.5.12 Multiple Linear Regression Easy Transaction with Trust
4.5.13 Multiple Linear Regression Trust with Continuity
4.5.14 Multiple Linear Regression Trust with Frequency
4.5.15 Multiple Linear Regressions Trust with Recommendation
4.5.16 Multiple Linear Regressions Trust with Priority
4.6 Hypothesis Test
4.6.1 H1a Ability of Vendor has Positive Effects on The Customer Trust
4.6.2 H1b Benevolence of Vendor has Positive Effects on The Customer Trust
4.6.3 H1c Integrity of Vendor has Positive Effects on the Customer Trust
4.6.4 H1d Service of Vendor has Positive Effects on The Customer Trust
4.6.5 H2a Easy Access of Platform has Positive Effects on the Customer Trust
4.6.6 H2b Easy Transaction of Platform has Positive Effects on The Customer Trust
4.6.7 H2c Safety Transaction of Platform has Positive Effects on The Customer Trust
4.6.8 H2d Product Differences of Platform has Positive Effects on The Customer Trust
4.6.9 Customer Trust Has Positive Effects on the Customer Purchase Behavior or Commitment
5 Conclusions and Suggestions
5.1 Conclusion
5.1.1 Conclusion Relation between Variable
5.1.2 Conclusion Validity each Variable
5.1.3 Conclusion Reliability each Variable
5.1.4 Conclusions Variable X against Variable Y
5.1.5 Conclusions Variable Y against Variable Z
5.2 Suggestion and Limitation
References
Appendix A Research Questionnaire
本文编号：3129312
【文章来源】：湖南大学湖南省 211工程院校 985工程院校 教育部直属院校
【文章页数】：134 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
1 Introduction
1.1 Background
1.2 Research Questions
1.3 Research Purposes
1.4 Research Benefits
1.5 Writing Structure
2 Theoretical Analysis And Literature Review
2.1 Previous Research
2.2 E-commerce
2.3 Customer Trust
2.4 Vendor Characteristics
2.5 Platform Characteristics
2.6 Customer Participation or Behavior
3 Research Methodology
3.1 Conceptual Model and Hypothesis
3.2 Research Approach
3.3 Research Scope
3.4 Research Schedule and Place
3.5 Sample Taking Method
3.5.1 Research Population
3.5.2 Research Sample
3.6 Data Taken Methods and Procedures
3.6.1 Data Type
3.6.2 Data Source
3.6.3 Data Collecting Technique
3.7 Data Analysis
3.7.1 Data Arrangement
3.7.2 Data Processing
3.7.3 Validity Test
3.7.4 Reliability Test
3.7.5 Multiple Linier Regression
3.7.6 Correlation Coefficient（R）
3.7.7 Determination Coefficient（R2）
3.7.8 Hypothesis Test
3.7.9 Classic Assumption Test
3.8 Research Instrument and Definition Operational Variables
4 Results and Discussions
4.1 Data Respondents
4.1.1 Population and Sample Data
4.1.2 Time Collecting Data
4.1.3 Place of Origin
4.1.4 Gender
4.1.5 Education Background
4.1.6 Job Position
4.1.7 Income per Month
4.1.8 Average Length for Accessing Internet
4.1.9 The Popular Website or Platform
4.1.10 Reason for Choosing the Platform
4.1.11 Purchased Product
4.2 Variable Description
4.2.1 Variable Description Ability
4.2.2 Variable Description Benevolence
4.2.3 Variable Description Integrity
4.2.4 Variable Description Service
4.2.5 Variable Description Easy to Access
4.2.6 Variable Description Easy Transaction
4.2.7 Variable Description Safety Transaction
4.2.8 Variable Description Product Differential
4.2.9 Variable Description Vendor Trust
4.2.10 Variable Description Platform Trust
4.2.11 Variable Description Customer Commitment or Behavior
4.3 Validity Test
4.3.1 Validity Test Ability
4.3.2 Validity Test Benevolence
4.3.3 Validity Test Integrity
4.3.4 Validity Test Service
4.3.5 Validity Test Easy Access
4.3.6 Validity Test Easy Transaction
4.3.7 Validity Test Safety Transaction
4.3.8 Validity Test Product Differences
4.3.9 Validity Test Vendor Trust
4.3.10 Validity Test Platform Trust
4.3.11 Validity Test Customer Behavior or Commitment
4.4 Reliability Test
4.4.1 Reliability Test Ability
4.4.2 Reliability Test Benevolence
4.4.3 Reliability Test Integrity
4.4.4 Reliability Test Service
4.4.5 Reliability Test Easy Access
4.4.6 Reliability Test Easy Transaction
4.4.7 Reliability Test Safety Transaction
4.4.8 Reliability Test Product Differences
4.4.9 Reliability Test Vendor Trust
4.4.10 Reliability Test Platform Trust
4.4.11 Reliability Test Customer Commitment or Behavior
4.5 Multiple Linear Regression,Hypothesis Test
4.5.1 Multiple Linear Regression Ability with Trust
4.5.2 Multiple Linear Regression Benevolence with Trust
4.5.3 Multiple Linear Regression Integrity with Trust
4.5.4 Multiple Linear Regression Service with Trust
4.5.5 Multiple Linear Regression Integrity with Trust
4.5.6 Multiple Linear Regression Service with Trust
4.5.7 Multiple Linear Regressions Easy Access with Trust
4.5.8 Multiple Linear Regression Product Differences with Trust
4.5.9 Multiple Linear Regressions Easy Transaction with Trust
4.5.10 Multiple Linear Regression Easy Access with Trust
4.5.11 Multiple Linear Regression Safety Transaction with Trust
4.5.12 Multiple Linear Regression Easy Transaction with Trust
4.5.13 Multiple Linear Regression Trust with Continuity
4.5.14 Multiple Linear Regression Trust with Frequency
4.5.15 Multiple Linear Regressions Trust with Recommendation
4.5.16 Multiple Linear Regressions Trust with Priority
4.6 Hypothesis Test
4.6.1 H1a Ability of Vendor has Positive Effects on The Customer Trust
4.6.2 H1b Benevolence of Vendor has Positive Effects on The Customer Trust
4.6.3 H1c Integrity of Vendor has Positive Effects on the Customer Trust
4.6.4 H1d Service of Vendor has Positive Effects on The Customer Trust
4.6.5 H2a Easy Access of Platform has Positive Effects on the Customer Trust
4.6.6 H2b Easy Transaction of Platform has Positive Effects on The Customer Trust
4.6.7 H2c Safety Transaction of Platform has Positive Effects on The Customer Trust
4.6.8 H2d Product Differences of Platform has Positive Effects on The Customer Trust
4.6.9 Customer Trust Has Positive Effects on the Customer Purchase Behavior or Commitment
5 Conclusions and Suggestions
5.1 Conclusion
5.1.1 Conclusion Relation between Variable
5.1.2 Conclusion Validity each Variable
5.1.3 Conclusion Reliability each Variable
5.1.4 Conclusions Variable X against Variable Y
5.1.5 Conclusions Variable Y against Variable Z
5.2 Suggestion and Limitation
References
Appendix A Research Questionnaire
本文编号：3129312
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