The Study of Adopting Ecommerce Platforms in Cote D’ivoire B

发布时间：2021-11-28 00:19

　　本文主题是基于冲动性消费行为研究电商平台在科特迪瓦的采纳。本文主要目标是找出科特迪瓦人冲动性消费的原因。因此,这项研究的结果将鼓励利益相关方采取适当的措施,以经济有效的方式提高电子商务的吸收效率。本研究还侧重于根据冲动性消费行为分析电商平台的采纳,利用技术促进科特迪瓦政府机构、中小型企业和个人消费者或客户的可持续发展。本研究采用的研究方法是定量研究,数据收集方法是调查问卷,研究对象是消费者（参与通过互联网进行的商品交易的个人）。因此,这组调查问卷主要发放给科特迪瓦阿比让的电商用户。调查问题主要依据拟议框架中设想的电子商务适应过程制定。数据采集的时间为2018年4月至2018年9月,共有523份问卷在科特迪瓦阿比让的电商用户中随机发放,用户遍布各行各业以及各种私人部门。特定行业部门系随机选择,但这些部门均具有普遍性和代表性,且都有一个共同点,即都要求接受某种程度上的教育。本研究共发出调查问卷523份,收回500份,有效回收率为 95.6%。研究结果显示,冲动性消费行为结构与电子商务采纳战略（即以电子商务为平台的行为意向）有显著关联。但电子商务采纳的行为意向与社会影响力、感知意识/教育和经... 

【文章来源】：浙江工商大学浙江省

【文章页数】：169 页

【学位级别】：博士

【文章目录】：
Abstract
摘要
CHAPTER ONE Background to the Research Study
    1.2 Problem Statement
    1.3 Research questions
    1.4 Objectives
        1.4.1 Leading Objective
        1.4.2 Specific Objectives
    1.5 Brief Methodology
    1.6 Study hypothesis
    1.7 Significance of the study
    1.8 Structure of the study
CHAPTER TWO LITERATURE REVIEW
    2.1 Introduction
    2.2 CONCEPTUAL REVIEW
        2.2.1 E-Commerce Adoption
        2.2.2 Impulsive Buying Behaviour
    2.3 FACTORS AFFECTING E-COMMERCE ADOPTION IN COTE D'IVOIRE
    2.4 E-COMMERCE ADOPTION STRATEGIES
    2.5 PERCEIVED BENEFIT OF E-COMMERCE ADOPTION
    2.6 FACTORS AFFECTING ONLINE IMPULSE BUYING BEHAVIOR
    2.7 CHALLENGES OF E-COMMERCE ADOPTION
        2.7.1 Consumer-oriented challenges
        2.7.2 Other Challenges for SMEs
    2.8 BROWSING BEHAVIOUR
        2.8.1 Browsing behavior antecedents:
        2.8.2 Browsing behavior Consequences:
    2.9 ONLINE BROWSING BEHAVIOUR: TOWARDS A CONCCEPTUAL APPROACH
    2.10 THEORETICAL REVIEW
        2.10.1 Technological Acceptance Model (TAM)
        2.10.2 Cognitive Emotion Theory (COE)
        2.10.4 Social Cognitive Theory
        2.10.5 Theory of Planned Behaviour
        2.10.6 Theory of Reasoned Action (TAR)
        2.10.8 Unified Theory of Acceptance and Use of Technology (UTAUT)
        2.10.9 Diffusion of Innovation Theory (DIT)
    2.11 CONCEPTUAL FRAMEWORK
    2.12 GAPS IN LITERATURE
    2.13 SUMMARY
CHAPTER THREE RESEARCH METHODOLOGY
    3.1 Introduction
    3.2 Research Design
    3.3 Target Population
    3.4 Sampling Techniques
    3.5 Determining the Sample Size
    3.6 Instruments of Data Collection
        3.6.1 Questionnaires
        3.6.2 Interviews
    3.7 Validity and Reliability
        3.7.1 Validity of the instruments
        3.7.2 Reliability of the instruments
    3.8 Data Analysis Techniques
    3.9 Ethical consideration
CHAPTER FOUR DATA ANALYSIS AND DISCUSSION
CHAPTER FIVE CONCLUSION AND RECOMMENDATION
Papers Published in the Period of Ph.D. Education
REFERENCES
Acknowledgements
Appendix


【参考文献】：
期刊论文
[1]网络交易中网站的地位与责任问题探讨[J]. 刘德良.  辽宁大学学报(哲学社会科学版). 2004(05)



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