上海建工材料公司发展战略研究

发布时间：2018-02-09 01:12

本文关键词： 战略管理发展战略 SWOT分析　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着经济的日益全球化和我国社会主义市场经济体制的逐步形成和完善,建筑业和混凝土行业面临的竞争日趋激烈,外部市场环境发生了较大的变化,本文旨在通过对上海建工材料工程有限公司(下称“材料公司”)外部环境和内部条件进行深入的分析,制定企业发展战略,以提高企业经营决策的有效性,从而更好适应地市场经济发展需要,进一步做大做强混凝土产业,推动企业又好又快地发展。本文以迈克尔·波特的竞争战略理论为主要依据,通过运用PEST环境分析、SWOT方法和“五力模型”行业竞争要素,对材料公司所处的混凝土市场外部环境和企业内部条件以及未来发展趋势进行分析,提出了制定发展战略的指导思想和原则、战略总目标、阶段目标以及进一步做大做强混凝土产业的研究思路,制定了公司总体发展战略和基本竞争战略,为公司今后发展寻求到了一条顺应市场竞争,不断发展壮大的途径。本文确立了材料公司做大做强混凝土产业的发展战略方针,结合企业实际,从组织结构调整、积极开拓市场、加快投资经营发展、强化人力资源管理、加大科技创新力度、进一步加强企业管理、加强企业文化建设等七个方面制定了战略实施的保障措施。
[Abstract]:With the increasing globalization of economy and the gradual formation and perfection of the socialist market economic system in China, the competition between the construction industry and the concrete industry is becoming increasingly fierce, and the external market environment has changed greatly. The purpose of this paper is to analyze the external environment and internal conditions of Shanghai Construction material Engineering Co., Ltd (hereinafter referred to as "material Company"), and to formulate the enterprise development strategy in order to improve the effectiveness of enterprise management decision. In order to better meet the needs of the development of the market economy, to further expand and strengthen the concrete industry, to promote the enterprises to develop well and quickly. This paper is based on Michael Porter's theory of competitive strategy. By using the PEST environment analysis method and the "five forces model" industry competition elements, this paper analyzes the external environment of the concrete market, the internal conditions of the enterprise and the future development trend of the material company. The guiding ideology and principle of the development strategy, the general goal of the strategy, the stage goal and the research thought of further strengthening the concrete industry are put forward, and the overall development strategy and the basic competitive strategy of the company are formulated. For the future development of the company to find a way to conform to the market competition and continue to grow. This paper established the material company to become bigger and stronger concrete industry development strategy, combined with the actual enterprise, from the organizational structure adjustment, Seven aspects, such as actively opening up the market, speeding up the development of investment and management, strengthening the management of human resources, strengthening the strength of scientific and technological innovation, further strengthening the management of enterprises and strengthening the construction of enterprise culture, have formulated the guarantee measures for the implementation of the strategy.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

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