呼和浩特市建筑工程有限责任公司发展战略研究

发布时间：2018-02-19 19:31

本文关键词： 建筑公司业务发展竞争战略战略研究　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着社会进步和市场经济的发展,我国建筑业迎来了一个崭新的时代。从中央到地方,各级政府着力发展各自的优势产业和支柱产业,优化资源配置,加快产业结构调整步伐,积极推动行业转型升级。通过加大对基础设施、节能、环保等领域的投入,确保国民经济持续健康稳定发展。良好的政策措施和市场环境,为建筑业的发展提供了广阔的空间和生存领域。作为一个具有独立性和依赖性双重性质的产业,无论处于哪一个国家和地区,建筑业的发展均起到了极其重要的作用。在解决就业、拉动经济、促进发展、增强综合国力以及提高生活质量和改善民生等方面具有难以估量的战略指导意义。本文通过对呼和浩特市建筑工程有限责任公司的发展战略研究,可以找出内蒙古建筑业和企业的发展方向,制定发展战略,提出可行的方法与措施,推进本地区建筑业平稳有序发展,进而促进企业走可持续发展道路。本文以战略管理理论为基础,运用SWOT分析方法,对国家、内蒙古以及呼和浩特地区的外部宏观环境、行业环境、呼和浩特建筑工程有限责任公司内部环境进行分析。在此基础上,进一步分析内蒙古和呼和浩特地区建筑业发展的优势与劣势,面对的机遇与挑战。最后提出呼和浩特市建筑工程有限责任公司主要业务的竞争战略,进而为呼和浩特市建筑工程有限责任公司战略的实施,提出相关的策略,明确保障措施。本文通过对呼和浩特市建筑工程有限责任公司在当前新环境下的战略研究,对内蒙古及呼和浩特地区建筑业持续健康稳定发展具有一定的指导意义。
[Abstract]:With the development of social progress and market economy, China's construction industry has ushered in a new era. From the central to the local level, governments at all levels are focusing on developing their respective superior industries and pillar industries, optimizing the allocation of resources, and speeding up the pace of industrial structure adjustment. Actively promote industry transformation and upgrading. By increasing investment in infrastructure, energy conservation, environmental protection and other fields, to ensure the sustained, healthy and stable development of the national economy. Good policy measures and market environment, As an independent and dependent industry, no matter in any country or region, The development of the construction industry plays an extremely important role in solving employment, stimulating the economy, promoting development, enhancing the comprehensive national strength, improving the quality of life and improving the people's livelihood. By studying the development strategy of Hohhot Construction Engineering Co., Ltd, this paper can find out the development direction of construction industry and enterprises in Inner Mongolia, formulate the development strategy, and put forward feasible methods and measures. Promote the smooth and orderly development of the construction industry in the region, and then promote the sustainable development of enterprises. Based on the theory of strategic management, this paper applies SWOT analysis method to analyze the external macro environment and industry environment of China, Inner Mongolia and Hohhot. The internal environment of Hohhot Construction Engineering Co., Ltd. is analyzed. On this basis, the advantages and disadvantages of the development of construction industry in Inner Mongolia and Hohhot are further analyzed. Finally, the paper puts forward the competitive strategy of the main business of Hohhot Construction Engineering Co., Ltd., and then puts forward the relevant strategies and clear safeguard measures for the implementation of the strategy of Hohhot Construction Engineering Limited liability Company. Based on the strategic research of Hohhot Construction Engineering Co., Ltd under the new environment, this paper has certain guiding significance for the sustainable, healthy and stable development of the construction industry in Inner Mongolia and Hohhot.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

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