中建八局第一建设有限公司发展战略研究

发布时间：2018-03-16 04:33

本文选题：八局一公司　切入点：建筑企业　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：建筑产业是我国经济建设的支柱产业之一,在今后仍有着巨大的发展机遇,还将发挥重要的作用。作为国有建筑企业,必须具备前瞻性的战略思维,保持企业在长时间内参与国内、国际建筑市场竞争,是摆在本公司面前的重要课题。本文以中建八局一公司为研究对象,阐述了其发展战略的一些想法。论文首先介绍了论文的研究背景和基本框架。接着,论文对战略的基本理念、内涵、分析方法及战略研究发展进行介绍。论文花了较长的篇幅,运用运用PEST分析框架法,从政策法律、经济、社会文化和技术四个方面对中建八局第一建设有限公司的战略宏观环境进行分析;运用波特的五力模型对公司所处的行业环境进行了分析。此外,论文还运用了大量的研究资料分析了公司内部环境,涉及到组织机构、市场状况、绩效考核等等各个方面。在宏观环境、行业环境和组织环境分析系的基础上,论文运用SWOT分析矩阵法,综合分析了中建八局一公司的优势与劣势、机会与挑战,得出总体战略方向、分层战略、战略重点等。最后,论文还根据公司的实际情况,从人力资源、财务投资、市场营销、技术研发、企业文化、现场管理等各个方面提出了较切实可行的战略实施保障措施。
[Abstract]:The construction industry is one of the pillar industries in the economic construction of our country. It still has great development opportunities and will play an important role in the future. As a state-owned construction enterprise, it must have a forward-looking strategic thinking. It is an important subject for our company to keep enterprises participating in domestic and international construction market competition for a long time. In this paper, the author takes China Construction eight Bureau one Company as the research object, expounds some ideas of its development strategy. Firstly, the paper introduces the research background and basic framework of the paper. Then, the paper introduces the basic concept and connotation of the strategy. Analysis methods and development of strategic research are introduced. This paper uses the PEST analysis framework method to analyze the strategic macro environment of the first Construction Company of the eighth Bureau of China Construction Corporation from the four aspects of policy and law, economy, social culture and technology. In addition, the paper uses a lot of research materials to analyze the internal environment of the company, which involves organization, market situation, performance appraisal and so on. On the basis of macro environment, industry environment and organization environment analysis department, the paper uses SWOT analysis matrix method, synthetically analyzes the advantages and disadvantages, opportunities and challenges of China Construction eight innings & one Company, and obtains the overall strategic direction and stratified strategy. Strategic priorities, etc. Finally, according to the actual situation of the company, the paper puts forward some feasible strategies from the aspects of human resources, financial investment, marketing, technology development, corporate culture, on-site management and so on.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92

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