中铁建工集团有限公司发展战略研究

发布时间：2018-03-27 19:19

本文选题：SWOT分析　切入点：建筑一体化　出处：《西南交通大学》2013年硕士论文

【摘要】：当前,建筑业作为我国国民经济发展的支柱产业之一,在国民经济发展中的作用日益突显。面对巨大的机遇和挑战,作为以房建施工为主业的中铁建工集团如何调整自身定位,推进企业改革发展,战略定位就成为一个亟待研究、解决的课题。中铁建工集团有限公司经过六十年的发展,已经在行业中占有一定优势。面对国际国内竞争日益激烈的建筑市场,企业面临更多的机遇和挑战,不少问题都是深层次的,必须进一步推进改革,优化结构,战略指导,强化执行,以适应形势的需要。本文对中铁建工集团的企业现状做了概要描述,对集团发展战略研究的必要性做了简单阐述。依据现代战略管理学理论,使用SWOT分析模型,对中铁建工集团存在的内部优势与劣势、外部机会与威胁进行了深入分析。通过企业内部、外部因素分析,找出了企业在发展中存在的问题和不足,对企业管理者全面了解行业现状、企业存在问题及企业规划、改革发展思路提供了参考和借鉴,为中铁建工集团推进企业改革、持续发展、经营战略制定提供了具体的思路和措施。本论文适时地将当前建筑企业发展趋势的信息化和绿色施工方向纳入企业战略建议,对丰富大型建筑企业的战略理论和促进建筑企业发展具有指导作用。本文共分为六章,第一章是绪论,介绍了本文研究的背景,研究的目的和意义,研究的方法和框架；第二章简要介绍了战略管理的发展和几种常用的战略分析模型；第三章进行了外部环境分析,包括宏观环境、行业环境和竞争环境分析；第四章对企业内部资源条件进行了SWOT分析,指出了当前存在的问题与不足；第五章是本文的核心内容,明确了中铁建工集团的发展定位、目标、业务战略和发展方向；第六章对中铁建工集团的战略实施保障进行了简单描述。当然,本文的研究工作只是简单初步探索,旨在抛砖引玉,以期促进中铁建工集团发展战略研究工作的全面深入。
[Abstract]:At present, as one of the pillar industries in the development of our national economy, the construction industry plays an increasingly important role in the development of the national economy. In the face of enormous opportunities and challenges, the China Railway Construction Engineering Group, whose main business is housing construction, has to adjust its position. To promote the reform and development of enterprises, strategic positioning has become an urgent task to be studied and solved. After 60 years of development, China Railway Construction and Engineering Group Co., Ltd. In the face of the increasingly fierce international and domestic competition in the construction market, enterprises face more opportunities and challenges, many problems are deep-seated, we must further promote reform, optimize the structure, strategic guidance, Strengthen implementation to meet the needs of the situation. This paper gives a brief description of the present situation of China Railway Construction and Engineering Group, and briefly expounds the necessity of the research of the Group's development strategy. According to the theory of modern strategic management, the SWOT analysis model is used. This paper makes a deep analysis of the internal advantages and disadvantages, external opportunities and threats of China Railway Construction Engineering Group. Through the analysis of internal and external factors, the problems and shortcomings in the development of enterprises are found out. Comprehensive understanding of the current situation of the industry, existing problems, enterprise planning, reform and development ideas for enterprise managers provides a reference and reference for China Railway Construction and Engineering Group to promote enterprise reform and sustainable development. In this paper, the information and green construction direction of the current development trend of construction enterprises is timely brought into the enterprise strategic recommendations. It can enrich the strategic theory of large construction enterprises and promote the development of construction enterprises. This paper is divided into six chapters, the first chapter is an introduction, which introduces the background, purpose and significance of the study, research methods and framework, the second chapter briefly introduces the development of strategic management and several commonly used strategic analysis models. The third chapter analyzes the external environment, including macro environment, industry environment and competitive environment. Chapter 4 analyzes the internal resource conditions of enterprises, points out the existing problems and shortcomings. Chapter 5 is the core content of this paper. The development orientation, target, business strategy and development direction of China Railway Construction and Engineering Group are defined. Chapter VI simply describes the strategic implementation protection of China Railway Construction Engineering Group. Of course, the research work of this paper is only a simple preliminary exploration. The purpose of this paper is to promote the development strategy research of China Railway Construction Group.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

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