基于AHP的零售连锁企业配送中心选址研究

发布时间：2018-04-09 03:36

本文选题：零售连锁企业　切入点：物流配送　出处：《大连理工大学》2013年硕士论文

【摘要】：现代零售业正向着规模化、连锁化的方向发展,在零售业物流基础设施网络要素中,配送中心作为连接供货点和需求点的桥梁,起着举足轻重的作用。零售业具有变价快、订单频繁、配送范围广的特点,这就要求相应的物流配送必须快速准确做出反应。传统的仓储设施和配送模式已经不能满足现代零售业的发展需求,配送中心正是基于物流合理化和满足市场需求而发展起来的重要物流结点,其选址不仅影响企业物流费用和服务水平的高低,还影响整个物流网络的结构和规模,甚至影响终端店铺未来的布局结构。科学选址是实现零售业物流配送现代化的重要基础,无论对整个国家的零售业发展,还是企业的物流网络规划,都具有重要意义。本文在对国内外零售业物流配送相关理论研究的基础上,分析我国零售业的发展趋势及物流配送中心选址对零售连锁企业竞争优势的贡献；结合具有代表性的我国某大型零售连锁集团经营现状及发展规划,分析影响配送中心选址的因素,建立零售连锁企业物流配送中心选址指标评价体系；在对项目选址常用评价方法做出定性分析比较的基础上,提出本文的研究方法——层次分析法；并通过实例验证了该方法的可行性。本文在运用层次分析法解决零售连锁企业物流配送中心选址问题过程中,通过对项目建设单位DS集团三个备选项目基本情况的介绍,从社会政治、经济因素、环境因素等方面对项目进行定性的分析和比较,为备选方案定量比选做好准备；之后采用定量评价方法,对各备选方案进行定量比较,得出最优方案。最后,对相关研究成果进行总结和展望。
[Abstract]:Modern retail industry is developing towards the direction of scale and chain. In the network elements of retail logistics infrastructure, distribution center acts as a bridge between supply point and demand point, which plays an important role.Retailing has the characteristics of fast price change, frequent orders and wide distribution range, which requires the corresponding logistics distribution to react quickly and accurately.The traditional storage facilities and distribution mode can not meet the development needs of modern retailing. The distribution center is an important logistics node developed based on the rationalization of logistics and the satisfaction of market demand.Its location not only affects the logistics cost and service level of the enterprise, but also affects the structure and scale of the whole logistics network, and even affects the future layout structure of the terminal store.Scientific location selection is an important foundation to realize the modernization of retail logistics distribution. It is of great significance to the development of retail industry as well as the logistics network planning of enterprises.Based on the theoretical research of retail logistics distribution at home and abroad, this paper analyzes the development trend of retail industry in China and the contribution of location of logistics distribution center to the competitive advantage of retail chain enterprises.Based on the management status and development plan of a large retail chain group in China, the factors influencing the location of distribution center are analyzed, and the evaluation system of logistics distribution center location index for retail chain enterprise is established.On the basis of qualitative analysis and comparison of common evaluation methods of project site selection, this paper puts forward the research method of AHP, and verifies the feasibility of this method by an example.In the process of solving the problem of location of logistics distribution center of retail chain enterprises by using AHP, this paper introduces the basic situation of three alternative projects of DS Group, a project construction unit, from the social political and economic factors.The environmental factors are qualitatively analyzed and compared in order to prepare for the quantitative comparison and selection of the alternatives, and then the quantitative evaluation method is used to compare the various options quantitatively, and the optimal scheme is obtained.Finally, the related research results are summarized and prospected.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU984.13

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