公共标识图形设计的个性与共性研究

发布时间：2018-04-15 18:07

本文选题：公共标识 + 共性　；参考：《苏州大学》2013年硕士论文

【摘要】：公共标识的设计和使用，在全球化的时代背景下，有着不容质疑的世界性原则。时至今日，，公共标识早已广泛使用和普及，认识和正确解读这些符号，已经成为现代人必须掌握的一项基本技能。纵观国内国外，简单、明了、通用似乎就是公共标识设计的一般规律。然而，单纯追求“共性”，或一味地强调“统一”的公共标识，并不一定试用于所有的环境和场合。本文将从“共性”与“个性”这看似对立的两方面作为切入点，结合本次毕业设计——苏州翰林幼儿园公共区域环境标识设计，通过分析研究，阐述公共标识图形设计中，“共性”与“个性”之间的关系和层次，并且提出，只要在合理的范围内，在不影响受众对符号理解的前提下，应最大限度地实现公共标识的个性化，与环境相契合，从而让其成为未来城市中不可或缺的一道风景。
[Abstract]:Under the background of globalization, the design and use of public logos have unquestionable world principles.Nowadays, public logos have been widely used and popularized. Understanding and correctly interpreting these symbols has become a basic skill that modern people must master.Throughout the domestic and foreign, simple, clear, general seems to be the general law of public logo design.However, the simple pursuit of "commonality" or the emphasis on "unity" of the public logo do not necessarily apply to all environments and situations.This article will take the "commonness" and "individuality" as the breakthrough point from the seemingly opposite two aspects, unifies this graduation design-Suzhou Hanlin kindergarten public area environment label design, through the analysis research, elaborated the public logo graphics design,The relationship and level between "commonness" and "individuality", and puts forward that, as long as it is reasonable and does not affect the audience's understanding of the symbol, it should realize the individuation of the public logo to the maximum extent, which is consistent with the environment.So that it will become an indispensable landscape in the future city.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU984.14

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