A设备安装集团有限公司企业战略研究

发布时间：2018-04-17 22:27

本文选题：建筑安装行业 + 企业战略　；参考：《广西师范大学》2013年硕士论文

【摘要】：建筑安装行业是我国国民经济的重要支柱行业之一,在国民经济的占有比重重占有非常重要的比例。随着城镇化建设的不断深化,整个行业呈现出一种平稳发展的趋势,预计到2013年底,建筑安装行业的整体产值将超过100000亿元,年平均增长率将超过7个百分点,行业的社会附加值有望突破20000亿元的规模,年平均增长比例超过8个百分点,占整个国民生产总值的7个百分点左右。在未来的五年内,我国的城镇化建设、市政公用建设和固定资产的投资还在保持在一个较高的将保持在一个较高的水平,中国建筑安装市场面临重要的发展机遇。随着市场竞争的不断深化,中国建筑安装市场将出现一个重大的产业结构调整和重组,建筑市场将重新洗牌。建筑安装行业正逐步由劳动密集型和资金密集型向着技术密集型方向转变,建筑安装行业中的企业也将向着资金实力雄厚,管理水平高超,技术装备全面地方向发展。建筑安装行业的新一轮结构调整给相关企业带来了机遇和挑战。本文将以A公司为研究对象,通过主要的战略管理理论,充分结合相关行业专家和学者的研究成果和重要思想,以调研、分析、统计等研究方法为基础,探讨建筑安装行业所处的行业环境和发展趋势以及A公司所面临的发展问题,从企业战略发展的高度,应用SWOT分析法、五力分析法、VRIO分析法等进行个案研究,提出适应新形势下A公司发展的战略定位与调整,以适应市场竞争的要求。
[Abstract]:The construction and installation industry is one of the important pillar industries of our national economy, which occupies a very important proportion in the national economy.With the continuous deepening of urbanization, the whole industry is showing a trend of steady development. It is estimated that by the end of 2013, the overall output value of the construction and installation industry will exceed 10 trillion yuan, with an annual average growth rate of more than 7 percentage points.The industry's social added value is expected to exceed 2 trillion yuan, with an average annual growth rate of more than 8 percentage points, accounting for about 7 percentage points of the gross national product.In the next five years, China's urbanization construction, municipal public construction and investment in fixed assets will remain at a higher level, and the construction and installation market in China will face an important development opportunity.With the deepening of market competition, there will be a major industrial restructuring and restructuring in China's construction installation market, and the construction market will be reshuffled.The construction and installation industry is gradually changing from labor-intensive and capital-intensive to technology-intensive.The new round of structural adjustment in the construction and installation industry brings opportunities and challenges to the related enterprises.This article will take A Company as the research object, through the main strategic management theory, fully unifies the related profession expert and the scholar's research achievement and the important idea, takes the research method and so on investigation, analysis, statistics as the foundation,This paper probes into the industry environment and development trend of the construction and installation industry and the development problems faced by company A. From the height of the strategic development of the enterprise, it applies the SWOT analysis method and the five-force analysis method to carry out the case study.This paper puts forward the strategic orientation and adjustment to adapt to the development of company A under the new situation in order to meet the requirements of market competition.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

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