西塘古镇原真性旅游开发研究

发布时间：2018-04-22 07:20

本文选题：古镇 + 原真性　；参考：《成都理工大学》2013年硕士论文

【摘要】：古镇记载着人类历史文明的发展，保留了历史的文化基因，通过建筑的外在体现和文化的内在表达共同传承着人类历史文明。中国目前的古镇数量已经超过250个，质量参差不齐,而在开发过程中采用的模式也不尽相同，有的完全推到重来，有的穿衣戴帽，有的内部保护、外围发展。我国经济持续增长，人们生活水平不断提高，出游机会和时间增多，对古镇的要求更加严格，单纯的仿古建筑和商业街区已经不再使人趋之若鹜，人们消费逐渐趋于冷静，开始不断追求原味古镇，真实生活和地道文化，“原真性”古镇已经成为市场的宠儿。商业化严重、吸引力下降，与生活水平提高、市场趋于冷静之间出现了供需的显著矛盾。在古镇旅游开发中，追求“原真性”在很好的继承和发扬本土文化的基础上，，迎了合市场需求，是古镇旅游走向成功的必要因素。基于此目的，本文在国内外诸多研究的基础上，对原真性与古镇保护与开发的结合进行了研究，通过文化解读和资源梳理，在原真性原则下对古镇进行开发模式构建和产品设计研究。本文通过理论研究和实证分析，基于相关理论以西塘古镇为实例，探讨原真性视角下旅游开发的模式及产品设计，对西塘古镇的资源保护和旅游开发具有一定的借鉴意义。
[Abstract]:The ancient town recorded the development of human history civilization, retained the historical cultural genes, inherited the human historical civilization through the external expression of the architecture and the inner expression of the culture. The number of ancient towns in China has exceeded 250, and the quality is uneven, and the patterns used in the development process are different, and some are completely pushed to the weight. Some came to wear clothes and hats, some internal protection, and peripheral development.
Our country's economy continues to grow, people's living standards are increasing, travel opportunities and time are increasing, the requirements for ancient towns are more stringent. Simple antique buildings and commercial blocks are no longer flocking to people. People are gradually becoming calm and gradually pursuing the original ancient town, real life and culture, "original authenticity" ancient town already Become the favorite of the market.
In the tourism development of ancient towns, the pursuit of "original authenticity", on the basis of good inheritance and development of local culture, is a necessary factor for the success of the ancient town tourism.
Based on this purpose, this paper studies the combination of original authenticity and the protection and development of ancient towns on the basis of many studies at home and abroad. Through cultural interpretation and resources combing, the development pattern and product design of ancient towns are constructed under the principle of original authenticity.
Based on the theoretical and empirical analysis, this paper, based on the relevant theories, takes the ancient town of Xitang as an example to explore the model and product design of tourism development from the perspective of original authenticity. It has a certain reference significance to the resources protection and tourism development of the ancient town of Xitang.

【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU984.18

【参考文献】