上海迪斯尼主题公园游客角色体验研究

发布时间：2018-04-28 09:26

本文选题：角色扮演 + 游客体验　；参考：《上海交通大学》2013年硕士论文

【摘要】：20世纪50年代全球第一座迪斯尼主题公园在美国洛杉矶诞生，，从此主题公园作为一种革命性的旅游产业迅速渗透全球。在全球主题公园迅速发展的同时中国政府也积极推动国内旅游观光产业，并且取得了较好的经济和社会效应。2009年11月23日，上海市政府宣布上海已和美国沃特华纳公司达成协议将于2011年在上海建造全球第六座迪斯尼主题公园。然而随着国际主题公园的发展、科技的进步和多媒体技术的广泛应用,未来的主题公园必将发展为以游客体验为中心的新概念主题公园。上海迪斯尼主题公园建设将面临更大的机遇与挑战。本文重在探究以游客角色为中心的迪斯尼主题公园未来发展趋势，分析如何令游客在虚拟技术和多媒体技术日益普及的今天更好地实现自己的想法和期望。提升园区与游客之间互动性以及主题公园品牌认知度是当今主题公园，也是上海迪斯尼主题公园需要解决的课题。利用旅游收获旅游享受与情感化体验是现代旅游者的终极目标。当今主题公园建设应将现实与虚拟融为一体。本文分别从主题公园自身和游客角色两个层面提出了游客在迪斯尼园区中的行动方式，着重强调如何调动园区空间才能达到游客多方位社交的目的。本文创新性的提出旅游者可以借助迪斯尼动画中某一角色以游戏角色化的情景模式在园区中进行娱乐体验。比起被动接受迪斯尼卡通形象，游客可以根据自身性格、透过模拟扮演等体验机制构建出更具人情味的人物角色，激发游客在园区的主观能动参与以及与园区的互动体验目的。
[Abstract]:The world's first Disney theme park was born in Los Angeles in the 1950s, from which it permeated the world as a revolutionary tourism industry. While the global theme parks are developing rapidly, the Chinese government is also actively promoting the domestic tourism industry, and has achieved good economic and social effects. On November 23, 2009, Shanghai has reached an agreement with Walt Warner to build the world's sixth Disney theme park in Shanghai in 2011, the Shanghai government said. However, with the development of international theme park, the progress of science and technology and the wide application of multimedia technology, the future theme park will develop into a new concept theme park centered on tourist experience. Shanghai Disney theme park construction will face greater opportunities and challenges. This paper focuses on exploring the future development trend of Disney theme park with tourists' role as its center, and analyzes how to make tourists realize their own ideas and expectations better when virtual technology and multimedia technology become more and more popular today. Enhancing the interaction between the park and tourists and the brand recognition of theme park is the theme park and the theme park in Shanghai. It is the ultimate goal of modern tourists to use tourism to gain tourism enjoyment and emotional experience. Nowadays, the construction of theme park should combine reality with virtual. This paper puts forward the mode of action of tourists in Disney Park from the two aspects of theme park itself and tourist role, and emphasizes how to mobilize the space of the park to achieve the purpose of multi-location social intercourse of tourists. In this paper, it is proposed that tourists can use a character in Disney animation to play in the park. Compared with passive acceptance of Disney cartoon characters, tourists can construct more human personas according to their own character and experience mechanism such as simulation, so as to stimulate tourists' subjective active participation in the park and the purpose of interactive experience with the park.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU986.5

【相似文献】