基于商业规律的商业综合体的空间设计策略

发布时间：2018-05-05 23:49

本文选题：商业综合体 + 商业规律　；参考：《昆明理工大学》2013年硕士论文

【摘要】：商业综合体是社会与经济发展的产物,也是商业发展的必然趋势,空间作为商业综合体的精神存在灵魂,是消费者的行为主导场所,也是功能最为复杂、型制最为灵活的场所。对基于商业规律的商业综合体的空间设计策略的研究,不仅可以为创造良好的购物空间环境提供理论支持,体现人文关怀,更重要的是能将抽象的商业规律同商业综合体的空间设计结合起来,为创造集约化、合理化和景观化的城市空间提供策略。本文首先是对城市商业综合体的定义,明确其的功能组成和空间特点,随后从空间要求、交通要求、技术条件要求三个方面对商业综合体的空间设计提供评估标准;然后从商业规律的商业需求功能层面和商业购物心理行为层面来论述空间设计要点,接着以商业需求功能层面和商业购物心理行为层面作为出发点,从五个方面：业态分布特点、空间流线组织、空间布局形式、空间体量设计、公共环境设计等来论述、研究空间设计策略,得出了以三种不同流线形式作为商业综合体区分的、以以上五点作为构成要素的不同策略,总结出主力店、次主力店与普通零售店的位置关系、时间段消费与年龄段消费的特点、人流诱导的方式、水平流线与竖直流线的设计要点、空间的尺度大小、大空间与小商铺之间的对应关系、景观设计中的人性化处理；同时结合省内外著有代表性的商业综合体案例从以上五个方面进行了实例佐证；最后结合普洱市城市山水商业综合体的方案设计对空间设计策略进行阐述。同时,值得提出的是我们创造商业综合体内部购物空间时也应该考虑商业综合体与整个城市环境的关系,这样,才能在满足商业规律、把握商业效益的基础之上,完善城市的商业结构,改善城市的商业环境,同时创造层次丰富的城市景观、树立良好的城市景观形象。
[Abstract]:Commercial complex is the product of social and economic development and the inevitable trend of commercial development. Space, as the spiritual soul of commercial complex, is the leading place of consumer behavior, the most complex function and the most flexible place. The research on the space design strategy of commercial complex based on commercial law can not only provide theoretical support for creating a good shopping space environment, but also embody humanistic concern. More importantly, it can combine abstract commercial laws with the spatial design of commercial complex, and provide strategies for creating intensive, rational and landscape urban space. In this paper, the definition of urban commercial complex, its functional composition and spatial characteristics are defined, and then the evaluation criteria are provided from three aspects: space requirements, traffic requirements and technical requirements. Then from the commercial demand functional level and the commercial shopping psychological behavior level to discuss the main points of space design, and then take the commercial demand function level and the commercial shopping psychological behavior level as the starting point. From five aspects: the characteristics of the distribution of business form, the organization of spatial streamline, the form of spatial layout, the design of spatial volume, the design of public environment, and the study of the strategy of spatial design, it is concluded that three different forms of streamline are distinguished as commercial complexes. Taking the above five points as the different strategies of the constituent elements, this paper summarizes the position relationship between the main store, the secondary main store and the ordinary retail store, the characteristics of the time consumption and the age consumption, the way of induced flow. The design points of horizontal streamline and vertical streamline, the size of space, the corresponding relationship between large space and small shop, and the humanization of landscape design; At the same time combined with the case of representative commercial complex in and out of the province, it is proved from the above five aspects; finally, the spatial design strategy is expounded in combination with the scheme design of the city landscape commercial complex in Pu'er city. At the same time, it is worth mentioning that we should also consider the relationship between the commercial complex and the entire urban environment when we create the interior shopping space of the commercial complex, so that we can satisfy the commercial laws and grasp the commercial benefits. Improve the city's commercial structure, improve the city's commercial environment, create a rich level of urban landscape, set up a good city landscape image.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247

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