现代商业公共空间互动体验设计研究

发布时间：2018-05-09 15:29

本文选题：商业空间 + 互动设计　；参考：《南京工业大学》2013年硕士论文

【摘要】：时代在进步，人的消费方式也发生了重大的转变，随着体验经济的来临，消费者更加注重对参与性的消费，购物的过程已不再是简单的购买商品，而是将其作为一种精神上的享受，一种休闲的、参与性的体验消费。与此同时，互联网技术的繁荣，数字媒体技术的发展，为本篇论文所研究商业空间的互动体验设计提供了技术上的支持。让商业空间实现互动体验性的设计，目的是想通过商业空间的互动体验式消费研究，吸引更多的消费者前来休闲娱乐，带动消费，通过互动体验性的设计留住消费者，延长消费者在商业空间的滞留时间，从而促进消费。论文共分了六个部分对商业空间互动体验设计展开论述，，第一章绪论部分，对课题的研究背景、目的和意义、国内外的研究现状、研究方法等做了分析与归纳。第二章对商业空间与互动体验设计的概述及发展历程做了一个梳理，对体验经济、体验式消费、互动体验设计的相关概念做了解释，并回顾了商业空间及互动体验设计的发展。第三章首先对为互动体验设计提供理论基础和技术支持的数字媒体艺术做了相关的理论阐述，接着对商业空间互动体验设计所需要的互动技术进行了分类归纳。最后结合当代的设计大环境，将微创新的设计理念引入，通过对微创新案例的描述，尝试性的阐述了微创新在商业空间互动体验设计中的相关启示。第四章一方面总结归纳商业空间互动体验设计的原则，包括以互动为基础所应遵循的原则，和商业空间本身进行环境设计所应遵循的原则。另一方面阐述商业空间互动体验设计的实现方式，通过多种互动方式实现商业空间的互动。第五章主要论述了商业空间互动体验设计的发展趋势。第六章作为全文的总结。
[Abstract]:With the advent of the experience economy, consumers pay more attention to participatory consumption, and the shopping process is no longer a simple purchase of goods. But as a spiritual enjoyment, a casual, participatory experience consumption. At the same time, the prosperity of Internet technology and the development of digital media technology provide technical support for the interactive experience design of business space studied in this paper. The purpose of the interactive and experiential design of business space is to attract more consumers to leisure and entertainment through the interactive and experiential consumption research of commercial space, to promote consumption, and to retain consumers through interactive experiential design. Prolong the stay time of the consumer in the commercial space, thus promote the consumption. The thesis is divided into six parts to discuss the interactive experience design of commercial space. The first chapter is the introduction, the research background, purpose and significance of the subject, the current research situation at home and abroad, research methods and so on have been analyzed and summarized. The second chapter summarizes the business space and interactive experience design and its development, explains the related concepts of experience economy, experiential consumption and interactive experience design, and reviews the development of commercial space and interactive experience design. The third chapter first provides the theoretical basis and technical support for the interactive experience design of digital media art to do a related theoretical elaboration, and then the commercial space interactive experience design needs to be classified and summarized the interactive technology. Finally, combined with the contemporary design environment, the design concept of micro-innovation is introduced. By describing the case of micro-innovation, this paper tries to expound the relevant enlightenment of micro-innovation in the interactive experience design of commercial space. On the one hand, the fourth chapter summarizes the principles of interactive experience design in commercial space, including the principles that should be followed on the basis of interaction, and the principles that should be followed in environmental design of commercial space itself. On the other hand, it expounds the realization of interactive experience design of commercial space, and realizes the interaction of commercial space through many kinds of interactive ways. The fifth chapter mainly discusses the development trend of commercial space interactive experience design. Chapter six is a summary of the full text.
【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247

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