商业综合体步行街及其空间设计研究

发布时间：2018-06-04 03:08

本文选题：商业综合体 + 步行街　；参考：《郑州大学》2013年硕士论文

【摘要】：商业综合体的集约化、大型化有助于充分发挥商业的集聚效应,也有益于实现多重空间共生协同性,但并不是规模越大越有利。复合功能越多越大,带来的流线交通等问题便越多；对商业综合体的核心——“购物中心”而言,如果延续常规的中心大厅布局模式,当内部店铺过多过深,会导致店铺的商业价值出现差异,甚至由此导致整个开发项目的失败。购物中心内各个店铺的商业价值应力求实现均等化。这就要求首先应有合理的符合消费心理、行为的业态布局(卖场业态布局),使得购物空间远近上下具有合理的功能分布；再有就是引入联系城市与商店卖场之间的过渡空间——步行街(规划与设计手段),从而起到“中心”与“去中心化”复合,水平与垂直空间兼顾,实现店铺商业价值的最大均等化。本文结合实例重点研究商业综合体购物中心内的“服务空间”——步行街的规划和设计,介绍了体验式购物空间的场所制造方法。希望有助于中国大型商业综合体的理性科学发展。论文拟题为《商业综合体步行街及其空间设计研究》,首先界定商业综合体、商业步行街的基本概念,并对商业综合体相关概念进行辨析,明确了商业综合体购物中心中步行街设计的重要作用。在前人理论研究的基础上对其相关理念进行了描述；并围绕场所精神的建立提出了捷得定律、体验性场所和行为心理学等相关理论依据。研究消费者的消费、购物行为和心理对步行街的要求,介绍了步行街的构成元素,结合“中心”与“去中心化”复合理论,总结出商业综合体步行街的规划原则、设计策略。最后对商业综合体步行街的未来做了预测与憧憬,希望能对商业步行街设计及研究能有所帮助。全篇文章分为四个部分：第一部分：问题分析与支持理论第一章：绪论。综述商业综合体发展历史、国内外设计概况和相关文献,明确本课题的研究对象和内容以及研究方法与框架。第二章：概念解析与相关理论介绍。分别介绍了影响商业综合体概念形成、布局规划以及具体设计的四大相关理论。第二部分：规划原则与设计策略第三章：购物中心步行街的规划研究。结合大量实例调研,从消费心理的角度,分析总结了商业综合体规模与内部步行街距离的关系；用拓扑学方法研究了各种步行街的布局形式、平面模式；最后,引入场所理论,提出了步行街整体场景的三种形式以及体验式场景制造。第四章,购物中心步行街的空间设计。对组成商业综合体步行街的各个空间分别加以解析并研究相关应对策略。结合“中心”与“去中心化”理论,重点研究了中心型空间与街道式空间的设计要点。第三部分：实例分析与结语,即第五章和第六章。第五章：针对课题研究,结合平时收集和亲身参与的方案创作,提供相应实例。第六章：结语并对未来商业综合体步行街设计做出展望。
[Abstract]:The intensification of the commercial complex helps to give full play to the agglomeration effect of business and to realize the symbiotic synergism of multiple spaces, but it is not the greater the size and the greater the benefit. The more complex functions, the more problems such as the flow of streamline, and the more the core of the commercial complex, the "shopping center", will continue. The general layout of the center hall, when the internal stores are too deep, will lead to a difference in the commercial value of the store, and even the failure of the entire development project.
The commercial value of the shops in the shopping center should be equalized. This requires that it should be reasonable in line with the consumption psychology, the layout of the behavior, the distribution of the shopping space, and the reasonable distribution of the shopping space up and down, and the transition space between the cities and the store stores. Street (planning and design means), thus playing a combination of "centralization" and "de centralization", taking both horizontal and vertical space into account, and achieving maximum equality in the commercial value of shops.
This paper studies the planning and design of the "service space" - Walking Street in the shopping center of the commercial complex, and introduces the manufacturing methods of the experiential shopping space, hoping to help the rational scientific development of the large commercial complex in China.
The thesis is entitled "commercial complex walking street and the research of space design". Firstly, it defines the basic concepts of commercial complex and commercial pedestrian street, and analyzes the related concepts of commercial complex, and makes clear the important role of walking street design in the commercial complex shopping center. On the basis of the former theory research, the related ideas are carried out. On the basis of the establishment of the spirit of the place, it puts forward the theoretical basis of the law of Jie De, the experiential place and the behavioral psychology. It studies the consumer's consumption, the shopping behavior and the requirement of the walking street, introduces the elements of the walking street, and sums up the commercial complex combined with the complex theory of "center" and "de centralization". The planning principles and design strategies of the pedestrian street. Finally, the future of the commercial complex walking street is predicted and longed. It is hoped to be helpful to the design and research of commercial pedestrian street. The whole article is divided into four parts:
The first part: problem analysis and support theory
The first chapter is an introduction. It summarizes the history of the development of the commercial complex, the general situation of design at home and abroad, and the related literature, and makes clear the object and content of the research, the method and the framework of the research.
The second chapter: introduction to concept analysis and related theories. It introduces four major theories that influence the concept formation, layout and design of commercial complex.
The second part: the planning principle and the design strategy
The third chapter: the planning and research of shopping mall walking street. Combined with a large number of examples, the relationship between the scale of the commercial complex and the distance of the internal pedestrian street is analyzed and summarized from the angle of consumption psychology. The layout forms and plane patterns of various pedestrian streets are studied by topology, and the whole field of the pedestrian street is put forward by introducing the theory of place. The three forms of the scene and the manufacturing of the experiential scene.
In the fourth chapter, the space design of shopping mall pedestrian street is designed. The space of the pedestrian street, which is composed of the commercial complex, is analyzed and the relevant countermeasures are studied. The key points of the central space and the street space are emphatically studied in combination with the theory of "center" and "de centralization".
The third part: the case analysis and conclusion, namely the fifth chapter and the sixth chapter. The fifth chapter: in view of the topic research, combined with the usual collection and personal participation of the project creation, provide the corresponding examples. Sixth chapter: conclusion and the future commercial complex walking street design to make a prospect.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU984.13

【参考文献】