上海ZD建筑工程公司内涵式发展战略研究

发布时间：2018-06-19 01:08

本文选题：内涵式发展 + 大项目经理制　；参考：《复旦大学》2013年硕士论文

【摘要】：“十八大”以后,国民经济将继续保持平稳较快增长,建筑业作为国民经济支柱性产业的地位不可动摇。正在兴起的都市圈、城市群、城市带和中心城市昭示了中国城市化进程的高速起飞,也预示了建筑业广阔的市场已经到来。“生态文明”和“美丽中国”成为经济发展的新话题。国有建筑企业是最具创新精神的一个社会群体,在我国国民经济中占有重要的地位。建筑企业的内涵式发展是国有大型建筑企业快速发展的有效途径。这也成为当前理论研究和企业管理实践的热点话题之一。本文选择了目前国内建筑领域最具有影响力的公司——上海ZD建筑工程公司的内涵式发展战略实施为本文研究的对象。本文共分七章。第一章概述了本文的选题背景、理论和现实意义、研究方法等。第二章先说明内涵式发展、大项目经理制、生态文明建设等基本概念,并介绍了战略管理的主要理论,以建立本文的理论框架体系。第三章不仅分析了上海ZD建筑工程公司发展面临的政治、经济、社会文化、技术、环保和法律等外部宏观环境,而且借助五力模型分析工具,分析了上海ZD建筑工程公司的产业环境。第四章通过对上海ZD建筑工程公司企业内部组织架构、财力等有形资产和资质、行业经验、创新能力、品牌声誉等无形资源能力的分析,并借助VRIO分析,确定了企业的核心竞争力。第五章通过SWOT、BCG矩阵和行业成功关键因素的分析,提出了上海ZD建筑工程公司企业层面可选择的战略,并提出内涵式发展是企业的战略选择。第六章在前五章分析的基础上提出了上海ZD建筑工程公司实施内涵式发展的战略措施。第七章提出了本文进一步研究的两个方向。在我国国有建筑企业发展已经具备良好的外部环境,很多企业都具备良好的内部有形和无形资源能力,具备了行业成功的若干关键因素,并形成了企业的核心竞争力。内涵式战略是发展到成熟期的建筑企业快速发展的有效途径。企业要实施内涵式发展,必须要从组织结构、核心竞争力提升、业务流程管理、创新营销模式重构、企业文化建设等方面采取针对性措施。本文是作者运用EMBA所学结合长期从事企业管理的工作实际,从建筑企业发展的视角统筹考虑企业的内涵式战略规划与实施问题,以实施有效发展战略为导向,忽略严格的理论学派之分。针对处于建筑业市场前沿的国有建筑企业的内涵式发展这个的命题进行积极探索,并就内涵式发展战略方面提出某些创新观点,希望对类似建筑企业能有一些借鉴意义。
[Abstract]:After the 18th National Congress, the national economy will continue to maintain steady and rapid growth, the construction industry as a pillar industry of the national economy status unshakable. The rising metropolitan areas, urban agglomerations, urban belts and central cities have signalled the rapid take-off of China's urbanization process and the arrival of a vast market in the construction industry. Ecological civilization and beautiful China have become new topics of economic development. State-owned construction enterprise is the most innovative social group and plays an important role in our national economy. The implicit development of construction enterprises is an effective way for the rapid development of state-owned large-scale construction enterprises. This also becomes one of the hot topics of current theory research and enterprise management practice. In this paper, the author chooses the implication development strategy of Shanghai ZD Construction Engineering Company, which is the most influential company in the domestic construction field, as the object of this paper. This paper is divided into seven chapters. The first chapter summarizes the background, theoretical and practical significance, research methods and so on. The second chapter first explains the basic concepts of connotation development, large project management system, ecological civilization construction and so on, and introduces the main theories of strategic management in order to establish the theoretical framework system of this paper. The third chapter not only analyzes the political, economic, social, cultural, technical, environmental and legal environment facing the development of Shanghai ZD Construction and Engineering Company, but also makes use of the five-force model analysis tool. The industrial environment of Shanghai ZD Construction Engineering Company is analyzed. The fourth chapter through the analysis of the internal organizational structure, financial resources and other tangible assets and qualifications, industry experience, innovation ability, brand reputation and other intangible resources of Shanghai ZD Construction and Engineering Company, and with the help of VRIO analysis, Determine the core competitiveness of the enterprise. In the fifth chapter, through the analysis of SWOTX BCG matrix and the key factors of industry success, the author puts forward the strategy that can be chosen at the enterprise level of Shanghai ZD Construction Engineering Company, and points out that the implicit development is the strategic choice of the enterprise. Based on the analysis of the first five chapters, the sixth chapter puts forward the strategic measures of the implicature development of Shanghai ZD Construction and Engineering Company. In the seventh chapter, two directions of further research are proposed. The development of state-owned construction enterprises in China has a good external environment, many enterprises have a good internal tangible and intangible resources, have a number of key factors of industry success, and form the core competitiveness of enterprises. The implicit strategy is an effective way for the construction enterprises to develop rapidly. In order to carry out the implicative development, enterprises must take some measures from the aspects of organizational structure, promotion of core competence, business process management, reconstruction of innovative marketing mode, construction of enterprise culture, etc. In this paper, the author uses EMBA to combine with the practice of enterprise management for a long time. From the perspective of the development of the construction enterprise, the author considers the implicative strategic planning and implementation of the enterprise as a whole, and takes the implementation of effective development strategy as the guide. Ignore the strict school of theory. Aiming at the proposition of implicit development of state-owned construction enterprises in the front of construction market, this paper makes an active exploration, and puts forward some innovative views on the implicit development strategy, hoping that it can be used for reference for similar construction enterprises.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

【共引文献】