“迪斯尼化”视角下的当代商业综合体设计研究
发布时间：2018-07-13 18:17
【摘要】：商业建筑的决定因素是商业。 商业综合体是伴随着城市功能的综合化、规模的大型化和空间与流线组织的复合化而产生的一种全新的复合地产,是当代商业建筑开发的高级模式。商业综合体的建筑营造充分反映了消费文化背景下的构成逻辑与形式法则。反之,任何忽略商业因素而对商业综合体进行的纯粹建筑学评价都是无力的。 英国社会学家艾伦·布里曼在《迪斯尼风暴》一书中,精练准确地总结了以迪斯尼主题公园为代表的商业模式的特征和原理。“迪斯尼化”深刻地影响着商业模式和商业形态,并最终体现在商业建筑上。本文试图把“迪斯尼化”的思考途径转化为建筑学层面上评价商业建筑的分析手段,从而获得更接近商业综合体发展本质的新视野。研究从社会学、心理学、美学以及建筑学角度,建构了以“主题化、混合性、商品化、表演性”为纲要的当代商业综合体设计研究理论平台；结合国内外优秀实例,总结出消费文化背景下的当代商业综合体的设计策略,为后续的建筑设计提供经验总结和理论借鉴。
[Abstract]:The decisive factor of commercial architecture is commerce. Commercial complex is a new kind of complex real estate which is produced with the integration of urban function, large-scale and the combination of space and streamline organization. It is the advanced mode of the development of contemporary commercial buildings. The construction of commercial complex fully reflects the formation logic and formal law under the background of consumption culture. Conversely, any purely architectural evaluation of a commercial complex that ignores commercial factors is powerless. British sociologist Alan Brightman, in the book Disney Storm, succinctly and accurately summarizes the characteristics and principles of the business model represented by Disney theme park. Disney has a profound impact on business models and business patterns, and ultimately on commercial buildings. This paper attempts to transform the thinking way of "Disney" into the analytical means of evaluating commercial buildings on the architectural level, so as to obtain a new vision closer to the development essence of commercial complex. From the angle of sociology, psychology, aesthetics and architecture, this paper constructs the theoretical platform of contemporary commercial complex design with the outline of "theme, mixture, commercialization and performance", and combines the outstanding examples at home and abroad. This paper summarizes the design strategy of contemporary commercial complex under the background of consumption culture, and provides experience summary and theoretical reference for subsequent architectural design.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247
本文编号：2120324
[Abstract]:The decisive factor of commercial architecture is commerce. Commercial complex is a new kind of complex real estate which is produced with the integration of urban function, large-scale and the combination of space and streamline organization. It is the advanced mode of the development of contemporary commercial buildings. The construction of commercial complex fully reflects the formation logic and formal law under the background of consumption culture. Conversely, any purely architectural evaluation of a commercial complex that ignores commercial factors is powerless. British sociologist Alan Brightman, in the book Disney Storm, succinctly and accurately summarizes the characteristics and principles of the business model represented by Disney theme park. Disney has a profound impact on business models and business patterns, and ultimately on commercial buildings. This paper attempts to transform the thinking way of "Disney" into the analytical means of evaluating commercial buildings on the architectural level, so as to obtain a new vision closer to the development essence of commercial complex. From the angle of sociology, psychology, aesthetics and architecture, this paper constructs the theoretical platform of contemporary commercial complex design with the outline of "theme, mixture, commercialization and performance", and combines the outstanding examples at home and abroad. This paper summarizes the design strategy of contemporary commercial complex under the background of consumption culture, and provides experience summary and theoretical reference for subsequent architectural design.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247
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