浙江省园林绿化行业（2007-2011）调查研究

发布时间：2018-07-18 11:25

【摘要】：园林绿化行业成为绿色朝阳行业正经历着蓬勃发展的阶段，但有关行业发展状况和存在问题的基础性研究一直较少。本文以浙江省园林绿化行业为研究对象，通过问卷调查和借助政府平台方式获取大量一手数据，并以此开展分析研究。本文首先将行业调查内容设定为管理机构、科研教育机构和园林企业，有针对性地发放问卷近2000份，，走访了杭州、宁波等十一地市回访核对问卷数据，与相关人员就管理或经营突出矛盾和问题进行座谈。在问卷和座谈资料的基础上，本文首先研究了浙江省城市园林建设成效情况，对2007-2011年间城市园林建设指标、城市园林绿化财政投入指标进行了全省纵向和各市横、纵向对比，并引入4个外部指标与城市园林建设指标进行相关性分析。通过分析得出了三大行业特点：主要指标稳步上升，各城市间发展不均；财政支出稳定，固定资产投资波动；外部因素众多，园林建设易受影响。本文还在258家有效企业样本的基本情况、财务数据和人员数据基础上，结合官方统计数据、文献统计数据，对浙江省园林绿化产业发展现状进行研究，测算了2011年浙江省园林绿化行业容量、浙江省园林绿化企业数量产值及分布、浙江省园林绿化行业从业者数量及分布等诸多宏观数据。经统计和测算，2011年浙江省园林绿化企业近2000家，从业者近25万人，省内园林绿化市场容量197.22亿元，省内园林企业总产值629.43亿元，浙江园林市场容量达到全国市场6%左右，浙江省园林企业产值达到全国市场21%。最终得出了我省园林行业另外三大特点：企业数量众多，高资质大型企业多；经济因素影响，企业和人才较集中；产值大于容量，外埠经营非常活跃。除上述六大行业特点外，本文还在问卷及座谈资料的基础上，总结出四大行业主要问题：园林建设不均衡，财政投入欠合理；省内市场趋饱和，不正当竞争凸显；跨区域经营受限，地域壁垒难逾越；资金瓶颈成焦点，企业苦寻新出路。本文还针对这些问题从政府和企业多角度提出相应的对策建议，以期对园林绿化行业健康发展有一定理论和实践的参考意义。
[Abstract]:The landscape greening industry has been a vigorous stage in the green Chaoyang industry , but the basic research on the development situation and existing problems of the industry has been less . In this paper , a large amount of data is obtained through a questionnaire survey and a government platform , and the research is carried out by means of a questionnaire and a government platform .

In this paper , the content of the industry investigation is set as the management mechanism , the research and education institutions and the garden enterprises , and nearly 2000 questionnaires are distributed , and the data of the return visit of eleven cities , such as Hangzhou , Ningbo , etc . , is visited , and the relevant personnel are interviewed on the conflict and the problems of management or management .

Based on the questionnaire and the discussion data , this paper first studied the achievements of urban landscape construction in Zhejiang Province , compared the urban landscape construction index and the urban landscape greening financial input index between 2007 and 2011 , and analyzed the correlation between the four external indexes and the urban landscape construction indexes .
Financial expenditure is stable and the fluctuation of fixed assets investment ;
The external factors are numerous , and the garden construction is easy to be affected .

Based on the basic information , financial data and personnel data of 258 effective enterprise samples , this paper studies the status quo of landscape greening industry in Zhejiang Province by combining official statistics and literature statistics .
Economic factors influence , enterprises and talents are concentrated ;
Output value is larger than capacity , and the operation of external port is very active .

In addition to the characteristics of the six major industries mentioned above , this paper also summarizes the main problems of the four major industries on the basis of the questionnaire and the interview data : the imbalance of the landscape construction and the lack of reasonable financial input ;
The market tends to be saturated in the province , and the unfair competition is highlighted ;
Cross - region operation is limited , and geographical barriers are difficult to exceed ;
This paper also puts forward corresponding countermeasures from the perspective of government and enterprise , with a view to the reference significance of some theory and practice to the healthy development of landscape greening industry .
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU986

【参考文献】