广州美术公司竞争力研究
发布时间：2018-08-30 20:49
【摘要】：摘要：经济的飞速发展,企业之间的竞争日趋加剧,竞争的形态也发生着深刻的演变,我国建筑装饰行业呈现出前所未有的快速发展态势。近年来,由于建筑装饰行业进入壁垒小,中小企业众多,使得行业内竞争者的数量大幅增加,加之行业运行不规范等众多因素,建筑装饰行业竞争加剧的同时行业利润不断压缩。面对复杂的内外部环境,装饰行业只有寻找自身发展中存在的问题,不断提升自身竞争力,才能在激烈的市场竞争中利于不败之地,实现有持续发展。 本文立足于当前我国建筑装饰行业发展的现状以及未来的发展趋势,以广州美术公司为背景,在学习国内外研究理论的基础上,运用PEST分析方法对广州美术公司所在的外部宏观环境进行分析,运用波特的五种竞争力分析原理,对广州美术公司的竞争力状况进行总结分析；结合SWOT分析法,对广州美术公司内外部条件进行分析,对公司所存在的优势、劣势、威胁、机遇进行总结。通过分析总结建筑装饰行业标杆苏州金螳螂建筑装饰有限公司成熟的发展经验,找出制约广州美术公司竞争力提高的因素,最后提出提升广州美术公司竞争力的对策和建议,从而找到适合广州美术公司特点的发展途径,为广州美术公司步入可持续发展奠定基础。
[Abstract]:Absrtact: with the rapid development of economy, the competition among enterprises intensifies day by day, the form of competition also has a profound evolution, the construction decoration industry of our country presents an unprecedented rapid development trend. In recent years, due to the small barriers to entry in the construction and decoration industry and the large number of small and medium-sized enterprises, the number of competitors in the industry has increased substantially, as well as many factors such as the non-standard operation of the industry. The construction decoration industry competition intensifies simultaneously the industry profit unceasingly compresses. In the face of complex internal and external environment, the decoration industry must look for the problems existing in its own development and constantly improve its own competitiveness, in order to be conducive to an invincible position in the fierce market competition and achieve sustainable development. This article is based on the current situation and the future development trend of the architectural decoration industry in our country, taking Guangzhou Art Company as the background, on the basis of studying the domestic and foreign research theory, Using PEST analysis method to analyze the external macro environment of Guangzhou Fine Arts Company, using Porter's five competitive analysis principles, summarizing and analyzing the competitive ability of Guangzhou Fine Arts Company, combining with SWOT analysis, Analyze the internal and external conditions of Guangzhou Fine Arts Company, summarize the strengths, weaknesses, threats and opportunities of the company. Through analyzing and summing up the mature development experience of Suzhou Golden Mantis Architectural Decoration Co., Ltd, the factors restricting the competitiveness of Guangzhou Art Company are found out. Finally, the countermeasures and suggestions to enhance the competitiveness of Guangzhou Art Company are put forward. In order to find suitable for Guangzhou fine arts company characteristics of the development of Guangzhou fine arts company into the sustainable development of the foundation.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92
本文编号：2214252
[Abstract]:Absrtact: with the rapid development of economy, the competition among enterprises intensifies day by day, the form of competition also has a profound evolution, the construction decoration industry of our country presents an unprecedented rapid development trend. In recent years, due to the small barriers to entry in the construction and decoration industry and the large number of small and medium-sized enterprises, the number of competitors in the industry has increased substantially, as well as many factors such as the non-standard operation of the industry. The construction decoration industry competition intensifies simultaneously the industry profit unceasingly compresses. In the face of complex internal and external environment, the decoration industry must look for the problems existing in its own development and constantly improve its own competitiveness, in order to be conducive to an invincible position in the fierce market competition and achieve sustainable development. This article is based on the current situation and the future development trend of the architectural decoration industry in our country, taking Guangzhou Art Company as the background, on the basis of studying the domestic and foreign research theory, Using PEST analysis method to analyze the external macro environment of Guangzhou Fine Arts Company, using Porter's five competitive analysis principles, summarizing and analyzing the competitive ability of Guangzhou Fine Arts Company, combining with SWOT analysis, Analyze the internal and external conditions of Guangzhou Fine Arts Company, summarize the strengths, weaknesses, threats and opportunities of the company. Through analyzing and summing up the mature development experience of Suzhou Golden Mantis Architectural Decoration Co., Ltd, the factors restricting the competitiveness of Guangzhou Art Company are found out. Finally, the countermeasures and suggestions to enhance the competitiveness of Guangzhou Art Company are put forward. In order to find suitable for Guangzhou fine arts company characteristics of the development of Guangzhou fine arts company into the sustainable development of the foundation.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92
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