中铁六局集团发展战略研究
发布时间：2018-11-20 12:53
【摘要】：本文首先阐明了金融危机以来国内外宏观经济形势,概括了建筑企业所面临的市场竞争环境,总结了铁路施工企业竞争状态,剖析了中铁六局集团的经营情况,提出了中铁六局集团有限公司运营过程中存在的问题。为了更好地制订中铁六局集团发展战略,本文对战略管理流派的萌芽期、成长期、发展期、新发展期的四阶段演进过程进行了系统介绍,对各流派的特点进行了全面疏理,阐述了战略理论和企业竞争理论,分析了国家的宏观经济运行情况、社会文化环境、法制环境等外部环境,铁路、公路、城市轨道交通等铁路施工企业的所处的行业市场环境,介绍了中铁六局的简要情况、资源条件、经营能力,总结出了中铁六局集团的市场竞争力。 通过对中铁六局进行SWOT分析,提出了基于核心竞争力的相关多元化发展战略,即立足铁路,拓展路外市场、上下游产业链条和海外市场。围绕发展战略进行具体战略设计,确定了“体现员工价值,致力于企业发展,真诚服务社会”为企业的使命,确定了“把中铁六局建设成为综合优势明显、核心竞争力突出、行业领先、创誉中外的现代企业”为企业的愿景,确定了“一二三四五”的企业整体目标,(即：围绕一个中心,转变两个观念,拓展三类市场,强化四项工作,实现五个提高),制订了具体战略目标及主要职能战略。根据中铁六局的具体情况,建议采取转变传统发展观念提高经济效益,立足铁路抓机遇突出主业全面发展,建立健全企业保障体系,完善法人治理,全面投融资管理,强化研发能力的具体保障措施。
[Abstract]:This paper first expounds the macroeconomic situation at home and abroad since the financial crisis, summarizes the market competition environment faced by construction enterprises, summarizes the competitive state of railway construction enterprises, and analyzes the management situation of China Railway sixth Bureau Group. The problems existing in the operation of China Railway six Bureau Group Co., Ltd are put forward. In order to better formulate the development strategy of China Railway six Bureaux Group, this paper systematically introduces the four-stage evolution process of strategic management schools in their budding period, growth period, development period and new development period, and makes a comprehensive arrangement of the characteristics of each school. This paper expounds the strategic theory and the enterprise competition theory, analyzes the national macroeconomic operation, social and cultural environment, legal environment and other external environment, railway, highway, urban rail transit and other railway construction enterprises in the industry market environment. This paper introduces the brief situation, resource condition and management ability of China Railway sixth Bureau, and summarizes the market competitiveness of China Railway sixth Bureau Group. Based on the SWOT analysis of the sixth Bureau of China Railway, this paper puts forward the diversified development strategy based on core competence, which is based on railway, expanding off-road market, upstream and downstream industry chain and overseas market. The specific strategic design around the development strategy has determined the mission of "reflecting the value of employees, devoting to the development of enterprises and serving the society in good faith" and "building the six bureaus of China Railway into obvious comprehensive advantages and outstanding core competitiveness," Modern enterprises leading the industry and gaining fame at home and abroad "set the overall objectives of the" 12345-year "enterprise for their vision." (that is, around one center, changing two concepts, expanding three kinds of markets, and strengthening the four tasks, To achieve the five), formulated specific strategic objectives and the main function of the strategy. According to the concrete situation of the six railway bureaus, it is suggested to change the traditional concept of development and raise economic benefits, to focus on the opportunities of the railway, to give prominence to the all-round development of the main industry, to establish and improve the enterprise security system, to perfect the governance of legal persons, and to manage the investment and financing in an all-round way. Strengthen the specific safeguard measures of R & D capability.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92
本文编号：2344965
[Abstract]:This paper first expounds the macroeconomic situation at home and abroad since the financial crisis, summarizes the market competition environment faced by construction enterprises, summarizes the competitive state of railway construction enterprises, and analyzes the management situation of China Railway sixth Bureau Group. The problems existing in the operation of China Railway six Bureau Group Co., Ltd are put forward. In order to better formulate the development strategy of China Railway six Bureaux Group, this paper systematically introduces the four-stage evolution process of strategic management schools in their budding period, growth period, development period and new development period, and makes a comprehensive arrangement of the characteristics of each school. This paper expounds the strategic theory and the enterprise competition theory, analyzes the national macroeconomic operation, social and cultural environment, legal environment and other external environment, railway, highway, urban rail transit and other railway construction enterprises in the industry market environment. This paper introduces the brief situation, resource condition and management ability of China Railway sixth Bureau, and summarizes the market competitiveness of China Railway sixth Bureau Group. Based on the SWOT analysis of the sixth Bureau of China Railway, this paper puts forward the diversified development strategy based on core competence, which is based on railway, expanding off-road market, upstream and downstream industry chain and overseas market. The specific strategic design around the development strategy has determined the mission of "reflecting the value of employees, devoting to the development of enterprises and serving the society in good faith" and "building the six bureaus of China Railway into obvious comprehensive advantages and outstanding core competitiveness," Modern enterprises leading the industry and gaining fame at home and abroad "set the overall objectives of the" 12345-year "enterprise for their vision." (that is, around one center, changing two concepts, expanding three kinds of markets, and strengthening the four tasks, To achieve the five), formulated specific strategic objectives and the main function of the strategy. According to the concrete situation of the six railway bureaus, it is suggested to change the traditional concept of development and raise economic benefits, to focus on the opportunities of the railway, to give prominence to the all-round development of the main industry, to establish and improve the enterprise security system, to perfect the governance of legal persons, and to manage the investment and financing in an all-round way. Strengthen the specific safeguard measures of R & D capability.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92
【参考文献】
相关期刊论文 前1条
1 成虎;叶少帅;;BT-基础设施建设的融资新模式[J];铁道工程企业管理;2005年04期
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