中石油非油业务发展状况调查及策略创新

发布时间：2018-05-31 00:07

本文选题：非油业务 + 加油站　；参考：《中国石油石化》2016年22期

【摘要】：在低油价和油品业务竞争激烈的大背景下,发展非油业务是提高石油企业利润,满足多元化市场需求的重要途径。以中石油非油业务为研究议题,通过问卷调查其发展状况,提出适合其发展的创新性策略。首先,在分析低油价冲击中石油业绩的基础上,提出了非油业务是应对低油价利器的重要观点;继而以中石油山西销售公司为研究对象,对其非油业务的发展状况进行实证调查,采用5W1H方法对非油业务的市场需求特征进行了分析,并运用SWOT分析法对其发展非油业务的面临内外部环境进行了探究;最后,针对研究中发现的问题,提出打造现代综合服务提供商是中石油发展的现实战略选择,并利用4Ps理论从产品、价格、渠道和促销四个方面设计了促进中石油非油业务快速发展的具体策略。本文研究成果有助于推动中石油非油业务快速有效发展,利于企业实现更高的经营水平。
[Abstract]:Under the background of fierce competition between low oil price and oil products business, the development of non-oil business is an important way to improve the profits of oil enterprises and meet the needs of diversified market. Taking PetroChina's non-oil business as the research topic, this paper puts forward innovative strategies suitable for the development of CNPC through questionnaire survey. First of all, on the basis of analyzing the impact of low oil price on PetroChina's performance, the paper points out that non-oil business is an important tool to deal with low oil price, and then takes PetroChina Shanxi sales Company as the research object. This paper makes an empirical investigation on the development of non-oil business, analyzes the market demand characteristics of non-oil business by using 5W1H method, and probes into the internal and external environment for the development of non-oil business by using SWOT analysis method. In view of the problems found in the research, it is put forward that building modern integrated service provider is the realistic strategic choice of PetroChina's development, and using 4Ps theory from the product, price, Four aspects of channel and promotion are designed to promote the rapid development of CNPC non-oil business specific strategies. The research results of this paper are helpful to promote the rapid and effective development of CNPC's non-oil business and to achieve a higher management level.
【作者单位】：中国石油天然气股份有限公司陕西公司销售分公司;

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