HG燃气集团有限公司发展战略研究

发布时间：2018-07-03 04:22

本文选题：HG燃气集团公司 + 发展战略　；参考：《中国石油大学(华东)》2015年硕士论文

【摘要】：随着全球低碳经济的逐步升温,国家调整能源结构、转变经济增长方式等一系列政策相继出台,以中石油集团公司为代表的油气企业积极调整油气发展战略,抓住天然气消费比例持续上升的政策机遇和消费市场急速扩张的发展局面,加快推进天然气业务发展。与此同时,国内天然气资源整体短缺导致供需失衡,国家推进公用事业投融资体制改革致使城市天然气市场呈现明显的地域特征和激烈竞争格局,又给以油为主的传统油气企业发展天然气业务提出了严峻挑战。本研究选取了中石油集团下属油气田企业从事天然气分销业务的一家子公司—HG燃气集团公司作为案例,通过查阅文献资料、实地调研和定性定量分析,应用战略管理相关理论和研究方法,对HG燃气集团公司的发展战略进行了系统研究。运用波特五力竞争分析模型、PEST分析法对HG燃气集团公司的宏观环境、行业竞争结构、内部微观环境进行了全面分析,梳理和汇总HG燃气集团公司面临的机遇、威胁、优势、劣势,在此基础上,采用DELPHI-SWOT分析法进行方案优选,确定HG燃气集团公司的发展战略及实施措施。为保障发展战略和实施举措落地,HG燃气集团公司应有效把握行业快速发展机遇,充分发挥自身优势,全面整合内外部资源,持续提升企业核心竞争力,提高管理水平,分散经营风险,实现公司有质量有效益可持续发展。
[Abstract]:With the global low-carbon economy heating up step by step, a series of policies such as national energy structure adjustment and economic growth mode have been issued one after another. The oil and gas enterprises represented by CNPC have actively adjusted their oil and gas development strategies. Seize the policy opportunity of increasing the proportion of natural gas consumption and the rapid expansion of consumer market, accelerate the development of natural gas business. At the same time, the overall shortage of domestic natural gas resources leads to the imbalance between supply and demand, and the national reform of the investment and financing system of public utilities makes the urban natural gas market show obvious regional characteristics and fierce competition pattern. The development of natural gas business for traditional oil-gas enterprises, mainly oil-based, poses a severe challenge. In this study, a subsidiary of CNPC's oil and gas field enterprises engaged in natural gas distribution business, HG Gas Group Company, was selected as a case study, through consulting literature, field investigation and qualitative and quantitative analysis. The development strategy of HG Gas Group Company is systematically studied by applying the theory and research method of strategic management. This paper analyzes the macro environment, industry competition structure and internal micro environment of HG Gas Group Company by using Porter's five Forces competitive Analysis Model (pest), combs and summarizes the opportunities, threats and advantages faced by HG Gas Group Company. On the basis of this, the development strategy and implementation measures of HG Gas Group Company are determined by using DELPHI-SWOT analysis method. In order to ensure the development strategy and implement measures, HG Gas Group Company should effectively grasp the rapid development opportunities of the industry, give full play to its own advantages, comprehensively integrate internal and external resources, continuously enhance the core competitiveness of enterprises and improve the management level. Decentralized management risk, achieve quality, benefit and sustainable development of the company.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.22;F272

【参考文献】