“门户化”垄断时期互联网垂直应用之电子邮箱的发展研究

发布时间：2018-02-02 23:18

本文关键词： “门户化”垄断网络垂直应用电子邮箱网络广告网民结构　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：1999到2004年间，三大门户网站新浪、搜狐和网易垄断了互联网广告市场55%以上的份额，这一特殊的历史时期可被称为“门户化”垄断时期。在此期间，中国垂直应用站点呈现出了多元化发展的态势，信息获取、交流沟通、网络娱乐和商务交易类互联网垂直站点均开始崭露头角，尤其是电子邮箱独立站点犹如一匹黑马，试图在互联网市场抢占一席之地，但终究未能成为与门户网站并驾齐驱的垂直应用站点。经济驱动力不足是中国垂直应用站点的致命弱点，许多互联网垂直应用所依赖的网络广告并不能带领他们走向盈利。“门户化”垄断时期，在三大门户网站夹击的情况下，只有开创了新的利润空间的即时通讯和搜索引擎实现了创收，那些单独依赖微薄的广告收入的应用站点只能惨淡经营。此外，中国的信息化进程呈现的是后起的态势，在全球化过程中后发展国家拥有技术模仿的优势和制度不适用的劣势，“门户化”垄断阶段，中国垂直应用站点的发展存在着制度的不适用，这集中表现在网民结构及其价值上——中国的网民整体上以低年龄、低学历、低收入为特征，商业价值呈现低水平状态。以电子邮箱为例，在单独依赖广告收入无法支撑其进一步发展时，许多电子邮箱独立站点选择采取“收费”的方式来获得发展的动力，但网民对此并不买账甚至采取了抵制行为，转而投向了并不收费的门户网站的怀抱，“收费”终结了电子邮箱的独立道路，垂直应用站点逐渐被边缘化。本文以1999-2004年中国互联网“门户化”垄断时期的垂直应用站点的发展状况为研究对象，，以电子邮箱的发展脉络为切入点，并对比中美垂直网站发展的异同。在历史比较研究的方法指导下，综合使用了包括现有统计数据、文献等多种不同来源的证据，通过历史的纵向和跨国的横向比较，试图探讨中国垂直应用站点在中国未能发展起来的原因。
[Abstract]:1999 to 2004 years, the three major portal Sina, Sohu and NetEase a monopoly over the Internet advertising market share of 55%, which is a special historical period can be called from1999to2004. During this period, China vertical application sites showing a diversified development trend, access to information, communication, entertainment network business transaction and Internet vertical site began to emerge, especially the electronic mailbox independent site is like a dark horse, trying to occupy a space for one person in the Internet market, but ultimately failed to become vertical application sites and portals racing together bridle to bridle.
The economic driving force is the lack of China vertical application sites of fatal weakness, many Internet vertical application dependent on Internet advertising does not lead them to profit. From1999to2004, in the three major portals attack case, only a revenue to achieve new profit space of instant messaging and search engines. Those who rely solely on small advertising revenue application site can only keep going by painstaking effort. In addition, the process of information Chinese is presented after the situation, the development countries have the advantage of imitation and the system is not applicable in the process of globalization after the disadvantages of "portal" monopoly stage, the development of China vertical application sites are not suitable for the system, which is embodied in the Internet structure and its value -- the whole Chinese netizens to low age, low education, low income characteristics, commercial value is low water Flat state. Using electronic mail for example, unable to support its further development in separate rely on advertising revenue, many e-mail independent site selection of power take charge to get in the way of development, but users are not buying it even took a boycott, instead cast to do not charge portal arms, "charges the end of a mailbox independent road, vertical application sites gradually marginalized.
In this paper, the development status of vertical application sites "1999-2004 years Chinese Internet portal" monopoly period as the research object, with the development of electronic mail as a starting point, and compare the similarities and differences of vertical web sites. In the development of Sino US historical comparative research method under the guidance of the integrated use of existing statistical data, literature and other evidence is different the source, through the longitudinal and transverse comparison of transnational history, attempts to explore China vertical application sites in China failed to develop.

【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206

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