网络语言之模因论解读

发布时间：2018-02-16 19:39

本文关键词： 网络语言模因论特点传播来源　出处：《上海大学》2013年硕士论文　论文类型：学位论文

【摘要】：互联网作为报纸刊物、广播、电视之外的第四大媒体，其影响力日趋强大，网民在网上交流中使用的语言与日常用语有所差异，独具特色，这种新的语言现象被称为网络语言。随着网络语言的广泛传播，它受到越来越多国内外学者的关注。模因论是基于达尔文进化论观点提出的解释文化进化规律的新理论。模因是其核心概念，由道金斯1976年在《自私的基因》一书中提出，被定义为文化传递的基本单位。自产生以来，，模因论被学者用来解释社会文化领域的各种现象。作为文化传递的载体，语言是一种重要的文化现象。模因论可以用来解释语言的发展和进化，语言的传播是模因作用的结果。本文以模因论为框架对网络语言展开研究。第一，通过观察所收集语料的特征，发现成功的网络语言模因除了具备道金斯（1976）提出的复制忠实性、多产性和长寿性三个特点外，还具有新奇这一特点。在其传播过程中，同构异义横向嫁接和相同信息以异形传递是网络语言模因最主要的两种传播方式。在相同信息以异形传递中，其不同的形式可细分为缩略，谐音，语码混用，元音省略和叠音。第二，通过借助百度搜索引擎追溯语料中每个网络语言模因的来源，本文将其来源途径分为四种：社会事件和现象；媒体节目和文学作品；网民在论坛、微博、贴吧以及即时聊天工具交流中对原有表达方式的创造性运用；专业团队的设计。其中来源于社会事件和现象的网络语言模因占最大比例。第三，通过观察语料中网络语言模因的构成特点，从大多数都是简洁的构成方式总结出在网络语言模因的传播过程中要经过经济原则的选择，即简洁的网络语言模因更容易存活下来。同时，本论文进一步结合来自中国互联网络信息中心对中国网民结构所做的调查报告，分析了中国网民的特征。本文是从模因论出发对网络语言做的尝试性研究，帮助人们正确理解这种语言现象。人们可以运用强势网络语言模因来发表自己对事件及现象的见解，通过互联网这一媒介发挥舆论监督的作用，积极传播优秀文化，及时惩戒不道德行为。
[Abstract]:As the 4th major media other than newspaper publications, radio and television, the Internet has an increasingly powerful influence. The language used by Internet users in online communication is different from that used in everyday terms, and it has its own unique features. This new language phenomenon is called network language. With the wide spread of network language, it has attracted more and more attention from domestic and foreign scholars. Memetics is a new theory based on Darwin's theory of evolution that explains the laws of cultural evolution. Meme is its core concept, proposed by Dawkins in his book selfishness in 1976. Since its birth, memetics has been used by scholars to explain various phenomena in the field of social culture. Language is an important cultural phenomenon. Memetics can be used to explain the development and evolution of language, and language transmission is the result of meme. In this paper, the memetics is used as the framework to study the network language. Firstly, by observing the features of the collected data, we find that the successful network language memes have three characteristics, namely, replicative fidelity, prolificacy and longevity, which are proposed by Dawkins' 1976). In the process of transmission, isomorphic heteronyms and the transmission of the same information in the form of heteromorphism are the two most important modes of transmission of network language memes. Its different forms can be subdivided into acronyms, homonyms, code-mixing, vowels ellipsis and duplicates. Second, by using the Baidu search engine to trace the source of every online language meme in the corpus, This paper divides its sources into four ways: social events and phenomena, media programs and literary works, creative use of original expressions by Internet users in forums, Weibo, posts and instant chat tools; Professional team design. Among them, network language memes from social events and phenomena account for the largest proportion. Third, by observing the characteristics of network language memes in the corpus, It is concluded from most of the simple forms that the simple language meme is easier to survive in the process of spreading the language meme of the network language through the choice of economic principle. This paper further analyzes the characteristics of Chinese Internet users based on the investigation report of China Internet Network Information Center on the structure of Chinese Internet users. This paper is a tentative study of Internet language based on memetics, which helps people to understand this language phenomenon correctly. People can express their views on events and phenomena by using strong Internet language memes. Through the Internet, the media play the role of public opinion supervision, actively spread excellent culture, timely punishment of immoral behavior.
【学位授予单位】：上海大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

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