我国网络营销服务市场的若干商业模式

发布时间：2018-02-17 09:03

本文关键词： 网络营销服务模式门户网站　出处：《学术交流》2006年12期 　论文类型：期刊论文

【摘要】：随着我国网络营销消费群体和网络营销市场空间的高速增长,网络营销服务市场也在不断发展和进步,并形成了若干相对成熟的网络营销服务商业模式。其中,主要的代表模式包括解决信息流的综合性供求信息平台模式、以提供基础网络营销服务为前提的深化网站推广服务的企业上网综合服务模式、以依靠自身平台资源优势的门户网站网络服务模式、针对行业特点进行网络营销服务的行业门户网站网络服务模式以及以Google和百度为代表的提供专业网络服务产品(诸如搜索引擎营销)的网络服务模式。
[Abstract]:With the rapid growth of consumer group and space of network marketing in our country, the service market of network marketing is developing and improving constantly, and has formed several relatively mature business models of network marketing service. The main representative models include the integrated supply and demand information platform model to solve the information flow, the enterprise integrated service mode of deepening the website extension service which is based on providing the basic network marketing service. To rely on their own platform resources advantage of the portal network service model, According to the characteristics of the industry, the network service mode of the industry portal website and the network service mode of providing professional network service products (such as search engine marketing) represented by Google and Baidu.
【作者单位】：杭州师范学院政经学院
【基金】：浙江省社会科学界联合会科研项目(06M54)
【分类号】：F724.6

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