中国互联网站盈利模式分析与展望

发布时间：2018-02-28 23:17

  本文关键词： 互联网 中国互联网站、盈利模式 互联网发展环境　出处：《天府新论》2009年04期 　论文类型：期刊论文

【摘要】：在未来的几年内,提供资讯娱乐休闲服务的网站在供需两旺的良性循环中将会继续盈利或找到新的盈利模式。门户网站、搜索引擎和聊天网站由于提供服务的异质化程度低,市场已趋于成熟,用户和各种资源仍会继续向行业内排名第一和第二的企业集中,但能提供足够差异化服务的企业仍有大量的机会进入和发展壮大。提供各种商业和专业服务的网站将继续在供需都不旺盛的恶劣环境中苦苦支撑,直到大量资金涌入或需求爆发,跳出这个恶性循环。这类网站想要全面盈利,还有一段较长路途要走。
[Abstract]:In the next few years, websites offering information, entertainment and leisure services will continue to make money or find new profit patterns in a virtuous cycle of supply and demand. As the market matures, users and resources will continue to be concentrated in the first and second largest businesses in the industry. But there are still plenty of opportunities for companies that offer enough differentiated services to enter and grow. Websites that offer a variety of business and professional services will continue to struggle in a harsh environment where supply and demand are weak. Until a flood of money or demand erupts, breaking out of this vicious circle, such sites have a long way to go to make a full profit.
【作者单位】： 四川大学经济学院;
【分类号】：F49
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本文编号：1549397