我国网络媒体上市公司现状分析

发布时间：2018-03-07 08:00

本文选题：网络媒体　切入点：上市公司　出处：《内蒙古大学》2012年硕士论文　论文类型：学位论文

【摘要】：网络媒体作为一种新兴的传播形态和传媒类型,无论从传播角度还是产业角度,对传统媒体的优势已经越来越明显。伴随着新一轮文化体制改革大潮的兴起,我国谋求改制上市的媒体日益增多,在这种背景下,研究网络媒体文化产业经营与资本运作就具有十分重要的现实意义。本文以我国网络媒体上市公司作为研究对象,通过对相关媒体企业信息、数据的收集与整理,分析了我国网络媒体上市公司经营模式与业务内容,主要包括网络广告,微博、即时通讯工具在内的网络增值服务,网络游戏,搜索引擎等。在论述网络媒介产品的基础上,从宏观层面对网络媒体上市公司的资本运营战略、并购战略和联合战略提出观点。我国网络媒体上市公司发展规模日益扩大,在此过程中面临许多问题和发展瓶颈,包括经营模式雷同,缺乏创新；对海外市场政策法规缺乏了解；互联网大市场可能面临网络泡沫等。虽然面临种种困难,但我国网络媒体上市公司可以通过建立自主研发基地加强创新能力,通过退市机制,MBO收购和媒介战略联盟等措施巩固并发展互联网产业,在社会主义市场经济条件下找到一条更好的发展道路。
[Abstract]:As a new form of communication and media type, network media has more and more advantages over traditional media both from the angle of communication and industry. Under this background, it is of great practical significance to study the management of network media culture industry and capital operation. This article takes the listed company of our country network media as the research object, through collecting and collating the information and data of the related media enterprise, analyzes the management mode and business content of the listed company of the network media of our country, mainly includes the network advertisement, Weibo, On the basis of discussing the network media products, the paper puts forward the views on the capital operation strategy, merger strategy and joint strategy of the listed companies in the network media from the macro level. The scale of the development of listed companies in China's network media is expanding day by day. In the process, they face many problems and development bottlenecks, including the same business model, lack of innovation, lack of understanding of the policies and regulations of overseas markets, and the lack of understanding of the international market policies and regulations. The large Internet market may face a network bubble. Although it faces various difficulties, the listed companies of our country's network media can strengthen their innovation capability by establishing their own R & D bases. Through the delisting mechanism MBO acquisition and media strategic alliance to consolidate and develop the Internet industry in the socialist market economy conditions to find a better way for development.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206-F

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