食品行业英文自主召回声明体裁研究

发布时间：2018-03-10 19:18

本文选题：体裁分析　切入点：自主召回声明　出处：《吉林大学》2013年硕士论文　论文类型：学位论文

【摘要】：体裁是一个具有深远历史的概念，涉及文学与艺术多种领域。民俗学、文学、修辞学与语言学的学者均从不同角度对体裁概念发表了各自的见解。体裁分析作为一种研究工具，它的实际应用在国外可以追溯到二十世纪90年代，两个居于主导地位的流派是英国的特殊用途英语流派和澳大利亚系统功能流派。国内外对体裁的研究具有一些相似特点，理论方面的研究回馈到实际应用研究，充分展示了科技进步与经济发展的成果，例如语料库的方法被应用在体裁分析中，一些网络博客之类的新兴媒体走入研究者的视线。回顾文献，体裁分析已被应用于文学评论、学术写作和体裁教学等领域。虽然体裁分析已经被应用于商业语篇研究，但是商务信函、电子邮件、印刷广告、董事长报告以及简历等方面进行的尝试性体裁分析的研究，远远超过更加实用的深入研究。随着经济全球化，，中国融入国际市场，食品行业英文自主召回声明对于进军国际市场的企业来说是一计良策，因为即便是业界知名企业也不可能避免人为失误和一些不可控因素。一份反馈及时、高效的英文召回声明可以保护公司声誉，并且能够尽可能降低问题产品可能造成的进一步损失。很多学者对召回声明的法律责任、经济、公共健康、企业公关等方面展开了研究，对召回声明的语言学研究也略有涉猎。然而，在体裁资源配置上，召回声明是一种混合体裁，它同时兼有危机公关中形象修复功能，又具有广告语篇中的特有结构。因此，对召回声明进行体裁分析是一个比较复杂的过程，国内外学者的研究较少，本文尝试对食品行业英文自主召回声明进行较为深入的体裁分析。本文旨在验证如下假设，在英文企业自主召回声明中是否存在稳定的可以预测的体裁结构潜势。研究结果将会对中国出口企业在撰写这种体裁时，提供有力的竞争优势。本文的目的在于构建体裁结构潜势，一方面可以帮助企业顺利召回问题产品，降低消极影响，另一方面可以借此机会进行公关，从而在公众中塑造企业负责任、专业化的形象。基于博努瓦的危机公关中形象修复理论、巴蒂亚广告语篇的语步结构以及哈桑的体裁结构潜势模型，通过谷歌、百度等权威搜索引擎，本研究建立了微型食品召回声明语料库，涉及从2010年7月至2012年11月期间发布的来自美国、南非、法国和加拿大的11篇召回声明，包括10个公司的6种产品（调味品、婴儿食品、花生黄油、牛肉、甜点、婴儿配方奶粉等），对其进行了定性与定量分析，辨别频繁出现的语步，探讨其深层次的社会文化因素和心理认知因素，最终提出了食品召回声明的体裁结构潜势。本文研究结果表明英文食品行业自主召回声明体裁结构潜势的宏观结构的第一个语步为介绍召回声明及所附材料，这一语步的前半部分包括可任选语步，例如：否认、逃避责任、差异化、提升，其中提升语步可能重复出现。这一宏观语步的后半部分包括问题最小化微观语步，这一语步可能还包括频繁出现的问题产品原因及表现状态以及所附材料。第二个宏观语步为应用激励与压力策略，其中包括必要语步赔偿，以及可选择的修正微观语步。第三个宏观语步和第四个宏观语步分别为吸引回复以及礼貌结尾，这两个宏观语步的顺序可以颠倒，并且吸引答复的语步可以重复，礼貌结尾的宏观语步包括必要的道歉语步以及可选择的致谢语步。语步重复的概率与该语步本身的独立性以及与其他语步的兼容性有关。召回声明的两个突出的交际目的决定其宏观语步，每一个宏观语步又由具有特定的语场、语旨和语势，以实现其特定的功能。这些微观语步决定了召回声明词汇选择、句子结构以及与其与语态的选择。本研究表明体裁分析具有有力的解释能力，对认知召回声明及其构建具有指导作用。英文食品行业自主召回声明的体裁结构潜势结构的提出可以有助于召回流程，修复召回企业的形象，把企业的不良影响降至最低。与此同时，可以给企业提供一个公关的平台，把企业打造成负责任的专业化企业，提升企业形象。
[Abstract]:The genre is a far-reaching historical concept, involving literature and art in a variety of fields. Folklore, literature, rhetoric and Linguistics scholars from different angles on the concept of genre expressed their views. Genre analysis as a research tool, its application can be traced back to twentieth Century 90s in foreign countries, the two leading school of English for special purpose schools in England and Australia system genre. Research on genre at home and abroad have some similar characteristics, the research of theory of feedback to the practical application of research, fully shows the progress of science and technology and economic development achievements, such as the corpus method is applied in the genre analysis, some Internet blogs such as research into the new media's attention. A review of the literature, genre analysis has been applied to literary criticism, academic writing and teaching fields. Although the genre However, genre analysis has been applied to business discourse research, but the research of trial genre analysis in business correspondence, e-mail, print advertisement, chairman's report and resume is far more practical and in-depth research.
With the economic globalization, China integrated into the international market, the food industry English voluntary recall statement is a good strategy for the enterprises to enter the international market, because even the well-known enterprises could not avoid human errors and some uncontrollable factors. A feedback timely, efficient English recall statement to protect the company's reputation, and can further reduce the problem may be caused by the loss of products as much as possible. Many scholars of legal liability, recall statement of the economy, public health, public relations and other aspects of the research enterprise, to recall statements in linguistic study also dabbled in the genre. However, the allocation of resources, the recall statement is a hybrid genre, it inherits the crisis public relations in the image restoration function, but also has a special structure in advertising discourse. Therefore, genre analysis on recall statements is a complex process, domestic The study of foreign scholars is less. This article tries to make a more in-depth analysis of the food industry's English self recalling statement.
This paper aims to verify the hypothesis, the existence of generic structure potential prediction can be stable in English enterprise independent recall statement. The results will be on the Chinese export enterprises in the writing of this genre, provide a strong competitive advantage. The purpose of this paper is to construct the generic structure potential, on the one hand, can help enterprises successfully recall products to reduce the negative influence, on the other hand, can take the opportunity to carry out public relations, thus shaping the responsibility of enterprises in the public, professional image.
The image of Bonuwa public relations crisis repair based on the theory of language structure Batia advertising discourse and the generic structure potential of Hassan potential model, through Google, Baidu search engine etc, based on the micro food recall statement released to corpus, during the period from July 2010 to November 2012 from the United States, South Africa, France and Canada 11 recall statement, including 6 kinds of products 10 companies (condiments, baby food, peanut butter, beef, dessert, infant formula, etc.), has carried on the qualitative and quantitative analysis, don't frequent moves on to explore the deep social, cultural factors and psychological factors, finally puts forward the generic structure potential of food recall statement.
The results of this study suggest that the first move English macro structure voluntary food recall statement the generic structure potential of the introduction of the recall statement and the attached materials, it moves the front part including optional moves, such as: denial, evading responsibility, differentiation, promotion, which enhance the move may recur. The second part of the macro moves including minimizing micro moves, it moves may also include the product causes and manifestations of state frequently and the attached materials. The second step is the application of macro language motivation and strategy of pressure, including necessary move compensation, and the choice of the modified micro moves third. A macro moves and fourth macro moves were attracting reply and polite ending, the two macro move sequence can be reversed, move and attract the answer can be repeated, courtesy of the end of Acer Step by step includes necessary apology and selective acknowledgement. The probability of step repetition is related to the independence of the step itself and its compatibility with other steps.
Two prominent communicative purpose recall statement decided the macro moves, each macro move by having language specific field, tenor and potential, to achieve its specific function. These micro moves to recall statement word selection, sentence structure, and the choice of the voice in this research. That has strong explanatory power of genre analysis on cognitive and recall statement has a guiding role in construction. The generic structure potential structure English voluntary food recall statements can help repair the recall process, recall the image of the enterprise, the enterprise to minimize the adverse effects. At the same time, to provide a PR the platform makes the enterprise specialized enterprise responsibility, enhance the corporate image.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H315

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