北方国际集团嘉济科技（天津）有限公司电子商务B2C网站设计与开发

发布时间：2018-03-27 10:23

本文选题：电子商务　切入点：B2C　出处：《山东大学》2013年硕士论文

【摘要】：互联网出现至今,人们已深刻的认识到它在知识获取、新闻综述、聊天互动等功能的重要性及必要性,这也是社会发展前进的必经之路,更是人类意识发展的先驱导向。电子商务的出现,通过信息网络以电子数据信息流通的方式进行的各种商务活动。现在老百姓提到互联网大多首先想到的是网上购物,而商人提到电子商务,想到的是能通过电子商务营销平台实现管理和营销,从而获得更多、更大的收益,省时省力,高效便捷。如今,电子商务已从多方面、多角度获得了人们的广泛认知,从以前商超费时费力的单一化采购,到现在足不出户、网上支付的快乐和优越感,是我们以前从未涉及过的。这种全新的经营手段已深入人心。论文中简单介绍了一个具备简单功能电子交易平台的具体实现过程,系统采用B/S(浏览器/服务器)构架,利用ASP.NET应用程序开发技术和mssql数据库,设计并实现了产品发布及商品信息浏览,通过支付宝及网银的商品交易,系统管理员的后台管理等功能,建成了一个具备基本营销功能的电子虚拟市场网站。网站设计制作从需求分析入手,着眼于商品简介、细化分类、商品价格及趋势、搜索引擎、网上支付、公告管理、新闻管理及重要的后台管理等几大板块架构,分层细化模块功能,做到购买者一目了然,赏心悦目,服务周到,增强其购买兴趣,加强采购乐趣；后台管理严密,模块修改简便易学,整体做到精益求精。论文从系统的需求分析入手,详细阐述了针对于网络营销(B2C)网站的系统架构、数据库(MSSQL)的详细设计、主要界面的风格设计与实现、各功能模块的详细划分与定义以及各模块的实现与优化。论文重点提到的是：采用MSSQL、ASP及C#语言整体实现在线商品销售平台的基本功能,要结合北方国际集团嘉济科技(天津)有限公司的现状与网站未来发展方向,本着专业、负责的精神,策划该公司电子商务暨网络营销网站的建设。首先,集团网站要能更好的树立企业形象,展现集团整体优势,拓展新的销售渠道,划分出自主销售区域,真正行之有效的挖掘出网站自身所需价值,力争通过网站的建立,使集团、下属公司与其合作伙伴、客户及供应商之间的关系联系得更加紧密,提高公司运营效率,这是公司运营成败的关键所在。网站将采用较先进的技术架构和系统应用平台,优秀的创意设计为北方国际集团嘉济科技(天津)有限公司量身定做一套符合公司日后发展需求的网站建设方案。
[Abstract]:Since the emergence of the Internet, people have realized the importance and necessity of its functions in knowledge acquisition, news summarization, chat interaction, etc., which is also the only way for the development of society. It is also the forerunner of the development of human consciousness. With the emergence of electronic commerce, all kinds of business activities are carried out through the information network in the form of electronic data information circulation. Now people mention the Internet as the first thing to think about is online shopping. When businessmen talk about e-commerce, they think that they can manage and market through e-commerce marketing platform, so that they can get more and more benefits, save time and effort, and be efficient and convenient. Nowadays, e-commerce has been in many ways. It has been widely recognized from many angles, from the simple purchase that used to take time and effort to the present, the happiness and superiority of online payment have never been involved before. This new management method has been deeply rooted in people's heart. This paper briefly introduces the implementation of an electronic trading platform with simple functions. The system uses B / S (browser / Server) architecture, ASP.NET application development technology and mssql database. Design and implementation of product publishing and commodity information browsing, through Alipay and online silver commodity trading, system administrator background management and other functions, An electronic virtual marketing website with basic marketing functions has been built. The design and manufacture of the website starts with demand analysis, focusing on commodity introduction, refinement and classification, commodity price and trend, search engine, online payment, notice management, etc. News management and important backstage management and other major block structures, hierarchical refinement module function, so that buyers at a glance, pleasing to the eye, thoughtful service, enhance their interest in purchasing, enhance procurement fun; the background management is tight, Module modification is simple and easy to learn, the whole to strive for excellence. This paper starts with the requirement analysis of the system, expatiates on the system architecture, the database MSSQL design, the style design and implementation of the main interface, aiming at the network marketing website B2C. The detailed division and definition of each functional module and the realization and optimization of each module. This paper focuses on the following points: using MSSQLASP and C # language as a whole to realize the basic functions of online commodity sales platform, combining the current situation and future development direction of Jiazhi Science and Technology (Tianjin) Co., Ltd of Northern International Group, in the light of specialty, Responsible spirit, planning the construction of the company's e-commerce and network marketing website. First of all, the group website should be able to set up a better corporate image, show the group's overall advantages, expand new sales channels, and divide its own sales areas. It is really effective to excavate the value of the website itself, and strive to make the relationship between the group, the subordinate company and its partners, customers and suppliers more close, and improve the efficiency of the operation of the company through the establishment of the website, and the relationship between the group, the subordinate company and its partners, customers and suppliers. This is the key to the success or failure of the company. The website will adopt a more advanced technical framework and system application platform. Excellent creative design for the Northern International Group Jiazhi Technology (Tianjin) Co., Ltd. tailor-made a suit of future development needs of the company's website construction program.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP393.092

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