广电媒体节目信息资源战略应用研究

发布时间：2018-04-02 09:41

本文选题：媒体企业战略　切入点：信息系统整合　出处：《上海交通大学》2012年硕士论文

【摘要】：“十一五”时期，是我国广播电视向数字化全面过渡、实现跨越式发展的关键时期,省级以上的广播电视媒体的数字化和网络化得到了快速发展，目前各台已基本形成了节目全流程网络化制播模式。随着国家文化体制改革，“十二五”期间广电媒体行业将会有更多的发展机遇，但新形势也对广电媒体行业提出了更高的要求。本人所服务的广电媒体集团（以下简称S集团），是仅次于中央电视台的全国第二大媒体集团，作为中国大陆媒体行业网络化数字化创新的先行者，目前处于国内领先水平。但随着国内市场环境和宏观环境的变化，该集团传统的为播出而制作节目的模式已经不能适应集团产业发展的需要，于是该集团提出了两个转变的战略目标，其核心是从为播出而制作转向为市场而制作，从地方播出机构变成为华语世界的内容提供商和媒体运营商，同时努力成为电视、电脑、手机等“多屏世界”的内容提供商乃至渠道控制者。看似简单的两个转变，，却对节目资源管理和应用提出了更高的要求。集团现有的节目资源管理和使用流程、检索方式等都严重不能适应集团向内容提供商的战略目标转变，需要进行再造；从另一个角度看，集团节目信息资源管理信息系统，多年来分散建成，由于大多采用不同的平台技术、开发方法和开发理念，使用的操作系统、程序开发语言及信息传递标准不同等等问题，也不能适应集团战略的目标要求。因此对集团进行节目信息资源战略应用研究非常有必要。本文作者以S集团为案例，结合所存在的问题，提出了集团节目信息资源战略应用研究课题，并介绍了相应的解决方案：首先提出相应的节目信息资源管理流程的重构；接着，提出节目信息资源整合，充分运用信息技术特别是数据整合、搜索引擎、门户等技术，建立节目信息门户，实现了节目信息资源战略应用研究方案的具体落地，为广播电视媒体提供了一种全新的节目信息资源整合、节目信息资源管理和使用模式。该解决方案不仅贴合集团当前的战略要求下的信息化要求，而且方便员工使用节目信息资源，为员工提供了一个节目生产过程中知识产生、个人知识展现、知识交互的平台——一方面使组织更容易沉淀各种知识，另一方面让员工在工作过程中不自觉地分享出自己的知识。该项目的实现，还为行业内其它广播电视台关于异构业务系统整合及节目资源管理和使用模式具有指导和借鉴意义；该文中关于异构系统整合相关项目管理的方法异构系统数据整合及建设企业门户项目管理方法，对其它行业也具有一定的借鉴价值。希望本文能为S集团寻求当前形势下的集团战略对应的信息化解决方案，以及解决其他行业的异构系统数据整合和知识管理的方式，提供一种方法和全新的思路。也希望本人在论文写作过程中，通过结合实例分析，进一步掌握相关管理理论，灵活运用于企业实际管理工作中，将理论付诸实践。
[Abstract]:"11th Five-Year" period, is China's Radio and television to digital mode, the key period of leapfrog development, digital and network of provincial radio and television media has been developing rapidly, the station has basically formed the whole process of program production and broadcasting mode of network. With the reform of the cultural system, "12th Five-Year" during the broadcast media industry will have more development opportunities, but also the new situation of the radio and television media industry put forward higher requirements.
I serve the broadcast media group (hereinafter referred to as S group), after CCTV second national media group, as China, media industry network digital innovation pioneer, currently in the domestic leading level. But with the changing market environment and the macro environment, the group of traditional broadcast program production mode the group has been unable to meet the needs of industrial development, so the group put forward the strategic goal of two changes, the core is made from broadcast to make for the market mechanism, become Chinese content providers and operators from the local media broadcast, and strive to become a TV, computer, content providers and even channels control the mobile phone and other multi screen world. "Two seemingly simple change, but put forward higher requirements on the program group existing resource management and application. The program resource management and use process, retrieval methods are serious not adapt to the changing strategic target group to the content provider, the need for reconstruction; from another perspective, the group of program information resources management information system, distributed over the years built, because they use different technology platform, development method and development concept, operating system the use of the programming language and the information transfer standard and so on, also can not adapt to the group's strategic objectives and requirements. So the strategic application of program information resources of the group is very necessary.
In this paper, the author takes the S group as a case, combined with the existing problems, put forward the group program information resources strategy research, and introduces the corresponding solutions: firstly, put forward the reconstruction process of the corresponding program information resource management; then, proposed program integration of information resources, make full use of information technology especially the data integration, search engine so, the portal technology, establishment of program information portal to achieve specific landing program information resources strategy application research program, provides a new program for the integration of information resources of radio and television media, program information resource management and use patterns. The solution not only fit the current strategic group under the requirements of informatization, and convenient to use the program information resources staff, provides the knowledge production process of a program for employees, personal knowledge show, knowledge interactive platform- On the one hand, make the organization more easy to precipitate all kinds of knowledge, on the other hand, let employees unconsciously share their knowledge in the work process. To achieve the project, but also for the industry of other radio and television programs on integration and resource management and use of heterogeneous business system model has guidance and reference significance; methods of heterogeneous system integration project management in the heterogeneous data integration and the construction of enterprise portal project management method, and has certain reference value for other industries.
I hope this paper can find the corresponding group strategy under the current situation of S group's information technology solutions, and solving other industries heterogeneoussystem data integration and knowledge management, provide a method and a new way of thinking. I also hope that in the process of writing, through the combination of case analysis, master the relevant management theory further. Use the actual management of the enterprise, put theory into practice.

【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G221

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