西安国内游客旅游网络信息搜索行为研究

发布时间：2018-04-11 13:55

本文选题：国内游客 + 旅游网络　；参考：《经济地理》2010年07期

【摘要】：随着互联网的迅速普及和旅游信息化的快速发展,互联网已成为旅游业重要的营销和电子交易工具,网络也成为游客获取信息的重要渠道,旅游网络营销和游客网络行为的研究成为热点。通过对游客实证调查,研究了国内游客的旅游网络信息搜索行为特征与偏好,并进一步采用因子分析法分析了游客对旅游网站内容的关注程度。研究发现:我国国内游客登录旅游网站的时间短、频率低;游客使用网络获取旅游信息在信息获取渠道中居于十分重要的位置;在信息搜索时主要使用百度和Google搜索引擎;游客十分喜爱图片、动画、视频等信息表现形式。而对于网络信息的关注程度则是具有明显的层次性,依次为"行"、"吃"、"住"、"购"、"娱"和"游"。
[Abstract]:With the rapid popularization of the Internet and the rapid development of tourism information, the Internet has become an important marketing and electronic trading tool for tourism, and the Internet has become an important channel for tourists to obtain information.The research of tourism network marketing and tourist network behavior has become a hot spot.Through the empirical investigation of tourists, this paper studies the characteristics and preferences of domestic tourists' search behavior of tourism network information, and further analyzes the degree of tourists' attention to the content of tourism websites by using factor analysis method.It is found that domestic tourists have a short time and low frequency to log on to tourist websites; tourists use the Internet to obtain tourism information in a very important position in the information acquisition channels; in information search, Baidu and Google search engines are mainly used.Tourists love pictures, animation, video and other forms of information expression.The degree of attention to network information is obvious, in turn, it is "line", "eat", "live", "buy", "amuse" and "swim".
【作者单位】：陕西师范大学旅游与环境学院;西安财经学院商学院;
【基金】：国家自然科学基金项目(编号:40771058) 国家旅游局科研项目(编号:09TACG021) 陕西师范大学人文社会科学研究基金项目(编号:08SYB24) 陕西师范大学优秀科技预研项目(编号:200802003)联合资助中央高校基本科研业务费专项资金项目(编号:09SZZD06)
【分类号】：F592.7

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