新建网站的推广方法与对策研究

发布时间：2018-04-30 16:44

本文选题：网络推广 + SEO　；参考：《管理观察》2016年23期

【摘要】：企业从申请域名、租用空间、建立网站开始就介入了网站推广活动,了解网站推广方法和常见问题在网站建设初期很重要。本文主要介绍了SNS社区、搜索引擎优化等网络推广方法,分析了企业在推广过程中遇到的一些典型问题。为了提高网站推广效率,从如何丰富并选择网站的内容、提升网站的排名位置、增加流量等方面提出了相应对策。
[Abstract]:Enterprises from the application domain name, rental space, the establishment of a website has been involved in the promotion of the site activities, to understand the methods of website promotion and common problems in the initial construction of the site is very important. This paper mainly introduces the SNS community, search engine optimization and other network promotion methods, and analyzes some typical problems encountered in the process of enterprise promotion. In order to improve the efficiency of website promotion, the corresponding countermeasures are put forward in terms of how to enrich and select the content of the website, how to improve the ranking position of the website, and how to increase the traffic.
【作者单位】：浙江海洋大学;
【基金】：浙江海洋大学科研启动资金项目
【分类号】：F49

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