从“大众门户”到“个人门户”——网络传播模式的关键变革

发布时间：2018-05-15 09:53

本文选题：网络传播 + 个人门户　；参考：《国际新闻界》2012年10期

【摘要】：网络信息的传播模式经历了三个阶段的发展。第一个阶段是以Web网站为核心的"大众门户"传播模式;第二个阶段是以搜索引擎为基础的"定向索取"传播模式;第三个阶段是以社会关系为传播渠道的"个人门户"传播模式。"个人门户"传播模式的技术基础是P2P、RSS、Widget、Application、API以及SNS、微博等社会化媒体应用。"个人门户"时代的传播模式,与大众门户时代的传播模式,有着显著的区别。从新闻的生产角度看,个人门户模式赋予了公民新闻更大的权力。从新闻消费的角度看,个人门户模式的兴起,并不意味着门户网站的意义的丧失,但它至少说明了人们获得新闻的"人口"在发生变化。个人门户模式为个性化的信息满足提供了一个好的机制,但个性化信息消费,也许并不必然意味着人们的信息选择、信息价值的判断以及态度的形成是独立的。社会化媒体增加了社会聚合的可能,但在常态下,社会化媒体中人们的交往也有可能越来越呈现出"区隔"的倾向。个人门户使得大众门户的中心地位被削弱,每一个个体成为自己的传播中心,这似乎是一个传播的去中心化过程,但是,同时它也会促成新的话语权力中心。
[Abstract]:The dissemination mode of network information has experienced three stages of development. The first stage is the "mass portal" communication mode with the Web website as the core, the second stage is the "directed request" communication mode based on the search engine. The third stage is the communication mode of "personal portal" with social relations as the channel of communication. " Personal portals "the technical foundation of the dissemination model is P2P / RSS / Widget Application API and social media applications such as SNS, Weibo." The mode of communication in the era of personal portal is distinct from that in the age of mass portal. From the perspective of news production, the personal portal model gives citizens more power. From the point of view of news consumption, the rise of personal portal does not mean the loss of the meaning of portal, but it at least shows that the "population" of people getting news is changing. Personal portal mode provides a good mechanism for individualized information satisfaction, but personalized information consumption may not necessarily mean that people's information choice, information value judgment and attitude formation are independent. Social media increases the possibility of social convergence, but under normal circumstances, people's communication in social media is likely to be more and more "segregated". The personal portal weakens the central position of the mass portal, and each individual becomes its own communication center, which seems to be a decentralized process of communication, but at the same time, it will also lead to a new discourse power center.
【作者单位】：中国人民大学新闻学院新媒体研究所新闻与社会发展研究中心;
【基金】：中国人民大学“985工程”新闻传播研究哲学社会科学创新基地的支持~~
【分类号】：G206

【参考文献】