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“一致论”视角下搜索引擎竞价的媒介可信度——解读“魏则西事件”中的协调平衡传播模型

发布时间:2018-05-16 00:35

  本文选题:“一致论” + 网络信息传播 ; 参考:《新闻爱好者》2017年04期


【摘要】:"一致论"体系是研究受众认知有效性的系列理论,秉承它的发展脉络,我们分析了网络传播的一致性,解析"魏则西事件"中协调平衡认知的传播影响模式,研究搜索网站的竞价排名引发争议的过程,在于其影响受众的感知可信度,提出确保传播信息的真实准确,建立和维护受众的感知可信度,是互联网商业信息传播过程的关键。
[Abstract]:The "consistent theory" system is a series of theories to study the cognitive effectiveness of the audience. Following its development, we analyze the consistency of network communication, and analyze the communication influence mode of coordinated and balanced cognition in "Wei Zexi incident". The research on the controversial process of competitive ranking of search websites lies in its influence on the perceived credibility of the audience. It is proposed that ensuring the true and accurate dissemination of information and establishing and maintaining the perceived credibility of the audience is the key to the dissemination of business information on the Internet.
【作者单位】: 上海外国语大学新闻传播学院;
【基金】:国家哲社基金15BXW054 上海外国语大学校级科研项目“21世纪广告理论与模型” 上外重大科研项目2013114zd009的支持
【分类号】:G206;G252.7


本文编号:1894666

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