基于链接分析的中国体育类网站评估

发布时间：2018-05-24 06:17

本文选题：体育网站 + 链接分析　；参考：《复旦大学》2012年硕士论文

【摘要】：在发展我国体育事业过程中,体育网站作为体育信息资源的主要载体之一。我国各省市体育局网站是各级地方政府体育部门最大的体育信息内容资源的生产者、使用者、发布人,对政府体育部门网站进行深入的研究,对我国体育信息建设与发展着有着重要的作用。但是这些官方网站是否达到了预期的建设目标,是否发挥了应有的作用,都是值得研究的问题。本文对链接分析技术和网络计量学的产生、发展和国内外现状进行了调研,并对我国体育信息建设的载体进行分析,确定了以各省市体育局网站作为实证研究对象。对PageRank、HITS等经典算法进行解析、总结和比较,借鉴了现有的网站评估模型,确定了以流量、网络链接和可见度作为网站评估的指标。在此基础上,利用层次分析法,构建体育局官方网站的评估模型,并确定了在此模型中各指标的权重。对网络计量学常用的研究工具,如搜索引擎、链接分析工具、网站复制工具的使用方法、优缺点进行了研究和对比。选择了最适合研究对象的工具,并利用Java编写了原型系统。采集各项评估指标数据,例如访问人数、入链数、入链网站数、内部链接、外部链接、网络影响因子等,计算得出体育局官方网站的评估结果,并与社会门户网站体育版进行了比较。根据评估结果,本文提出加强自身建设、搜索引擎优化、适度宣传推广等对策来提升我国体育局官方网站的影响力。对今后体育信息资源建设起到一定的参考作用,并为进一步的研究打下了基础。
[Abstract]:In the process of developing sports in China, sports website is one of the main carriers of sports information resources. The websites of the provincial and municipal sports bureaus of our country are producers, users and publishers of the largest sports information content resources of local government sports departments at all levels. It plays an important role in the construction and development of sports information in China. However, it is worth studying whether these official websites have achieved the expected construction goals and played their due role. This paper investigates the emergence, development and current situation of link analysis technology and network metrology, analyzes the carriers of sports information construction in China, and determines that the websites of sports bureaus of provinces and cities are the object of empirical research. This paper analyzes, summarizes and compares the classical algorithms such as PageRankan hits, draws lessons from the existing website evaluation model, and determines that traffic, network link and visibility are used as the index of website evaluation. On this basis, the evaluation model of the official website of the Bureau of Sports is constructed by using the Analytic hierarchy process (AHP), and the weight of each index in the model is determined. The advantages and disadvantages of web metrology tools, such as search engine, link analysis tool, website replication tool, are studied and compared. The most suitable tool for the research object is selected, and the prototype system is written with Java. Collect the evaluation index data, such as the number of visitors, the number of inbound websites, internal links, external links, network impact factors and so on, and calculate the evaluation results of the official website of the Sports Bureau. And carries on the comparison with the social portal website sports page. According to the evaluation results, this paper puts forward some countermeasures such as strengthening self-construction, search engine optimization, appropriate publicity and promotion to enhance the influence of the official website of the Sports Bureau of our country. It will play a certain reference role in the construction of sports information resources and lay a foundation for further research.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP393.092

【参考文献】