供应链联盟中企业间的合作竞争关系研究

发布时间：2018-06-13 14:04

本文选题：合作竞争 + 伙伴关系　；参考：《东北大学》2012年硕士论文

【摘要】：随着经济全球化和知识经济的到来,市场环境瞬息万变,企业面临着成本降低、交货期的缩短、提高质量以及改进客户服务等压力。然而,由于资源的有限性,只有获取外部资源为我所用,取长补短,优势互补,才能增强企业的竞争力。在这种前提下,供应链联盟应运而生。供应链战略联盟是借助于信息技术,在保持各自独立的前提下,整合供应链当中两个或两个以上的企业,以实现风险共担、优势与补,进而降低整个供应的总成本、降低库存水平、提高顾客响应性和顾客服务水平,以产生更大的竞争优势。在激烈的市场竞争环境中,供应链联盟可以使成员企业产生协同效应,解决竞争冲突,可以促进企业的相互学习,提高企业技能、提高企业的创新能力,可以使企业更好地应对市场的动荡和不确定性,从而取得更大的竞争优势。供应链中相互竞争的公司,也可以通过合同的约定形成一个新的战略联盟,以满足诸如扩大市场份额,提高效率等战略目标。但是为什么两家相互竞争的公司结盟,但仍然在市场上相互竞争?比如雅虎与微软组成联盟,这使得雅虎可以使用微软的搜索引擎BING做自己的搜索服务,但同时他们也相互竞争来推销自己的搜索业务。在本文中,我们用动态多期博弈模型来研究相在市场上互竞争的企业之间的动态联盟的形成。在每一期的博弈中,都由两个竞合博弈的阶段组成。在第一阶段,两家相互竞争的公司通过对合作竞争联盟的具体协议进行谈判来决定是否组成联盟；在第二阶段,市场当中的所有公司都将产品或者是服务投入到市场中进行价格竞争。本文推导出了合作竞争联盟形成的经济诱因以及缔约成本,提出了最优的合作竞争联盟协议,并且讨论了临时合作竞争联盟以及延迟的合作竞争联盟这两种联盟策略的深层原因。本文揭示了企业间进行合作竞争联盟战略的决策意图,并为战略决策的制定者提供了相应的决策支持。
[Abstract]:With the arrival of economic globalization and knowledge economy, the market environment is changing rapidly. Enterprises are facing the pressure of reducing cost, shortening delivery time, improving quality and improving customer service. However, due to the limitation of resources, only to obtain external resources for our use, learn from each other and complement each other, can enhance the competitiveness of enterprises. Under this premise, supply chain alliance arises at the historic moment. With the aid of information technology, the strategic alliance of supply chain integrates two or more enterprises in the supply chain under the premise of maintaining their own independence, in order to realize the risk sharing, advantage and compensation, and then reduce the total cost of the whole supply chain. Reduce inventory level, improve customer responsiveness and customer service level, in order to create a greater competitive advantage. In the fierce market competition environment, the supply chain alliance can make the member enterprises produce synergy effect, resolve the competition conflict, promote the enterprises to learn from each other, improve the enterprise skill, improve the innovation ability of the enterprise. Enterprises can better deal with the market turbulence and uncertainty, so as to obtain a greater competitive advantage. Competing companies in the supply chain can also form a new strategic alliance through contract agreement to meet such strategic objectives as expanding market share and improving efficiency. But why are two competing companies still competing against each other in the market? Yahoo's alliance with Microsoft, for example, allows Yahoo to use Microsoft search engine ing as its own search service, but it also competes with each other to promote its search business. In this paper, we use the dynamic multi-period game model to study the formation of dynamic alliance among competing enterprises in the market. In each game, it consists of two competing stages. In the first stage, the two competing companies decide whether to form an alliance by negotiating a specific agreement on a cooperative competition alliance; in the second stage, All companies in the market put their products or services into the market for price competition. In this paper, the economic inducement and contracting cost of cooperative competition alliance are deduced, and the optimal cooperative competition alliance agreement is put forward. The paper also discusses the deep reasons of the temporary cooperative competition alliance and the delayed cooperative competition alliance. This paper reveals the decision intention of cooperation and competition alliance strategy among enterprises, and provides corresponding decision support for the decision makers.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;F273.7

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