社会化媒体的演进研究

发布时间：2018-06-24 15:51

本文选题：社会化媒体 + 媒体研究　；参考：《北京邮电大学》2012年硕士论文

【摘要】：社会化媒体一词,在2007年最早出现在《什么是社会化媒体?》的电子书中,其关键词基于用户创造内容已经成为互联网内容的主要来源。在美国,以Facebook和Twitter为代表的社会化媒体在全球产生了巨大的影响力,并逐渐发展成为与门户网站、搜索引擎和电子商务相匹敌的互联网基础性应用。1994年曙光BBS站的建立标志着中国的社会化媒体诞生,在以后的十年间,论坛、点评网站和即时通讯工具的出现不断丰富网民的生活。自2004年以来,博客、视频分享、问答、百科、SNS、微博、LBS、团购等如雨后春笋般出现,社会化媒体的格局日趋复杂。2010年开始,各类社会化媒体的跨界整合成为一种新的尝试。社会化媒体在中国的发展才不到20年,却出现了如此众多的形态,而且越来越表现为爆发式的增长,引领网络传播研究领域不断探讨和分析。创新的互联网业态时刻在发生,未来肯定还会有许多创新的互联网业态和互联网产品,同样,社会化媒体也处在不断发展中,中国社会化媒体的框架主要源自美国的网站。社会化媒体的演进必然存在一定的规律性,研究社会化媒体的演进规律,可以为中国互联网产品的创新提供参考。本文首先在承载平台、媒体属性和社会属性三个方面界定了社会化媒体的定义,将社会化媒体的特征总结为用户创造内容、双向传播、强社交性、媒介融合、巨大信息系统五点,从传播学角度以“信息”和“人”的组合为标准划分了社会化媒体的类别,并论述了中国社会化媒体的发展历程；接着通过抽象化传播过程中的要素,分别建立了以论坛、百科、博客、SNS、微博为代表的社会化媒体的传播模式图；继而从用户需求、用户创造内容和融合现象角度通过对比分析典型的社会化媒体,从传播类型的扩展、偏重信息向偏重人转变、传播速度加快和空间限制减弱、融合趋势角度总结了社会化媒体的演进规律。
[Abstract]:The term "social media", which first appeared in the "what is social media?" e-book in 2007, has become the main source of Internet content based on user-generated content. In the United States, social media, represented by Facebook and Twitter, have had a huge global impact and have evolved into portals, The establishment of the Dawn BBS station in 1994 marked the birth of social media in China, and in the next decade, the Forum, The emergence of comment sites and instant messaging tools has enriched the lives of netizens. Since 2004, blogs, video sharing, Q & A, encyclopedia sns, Weibo, and group buying have sprung up, and the pattern of social media has become increasingly complex. Since 2010, the cross-border integration of all kinds of social media has become a new attempt. The development of social media in China has been less than 20 years, but there have been so many forms, and more explosive growth, leading the research field of network communication to explore and analyze constantly. The innovative Internet format is happening all the time, and there will certainly be a lot of innovative Internet formats and products in the future. Similarly, social media is also in the process of developing, and the framework of social media in China is mainly derived from American websites. There must be some regularity in the evolution of social media. The study of the evolution law of social media can provide reference for the innovation of Chinese Internet products. This paper first defines the social media in three aspects: bearing platform, media attributes and social attributes, and summarizes the characteristics of social media as user-generated content, two-way communication, strong social nature, and media integration. From the angle of communication, this paper classifies the social media in terms of the combination of "information" and "human", and discusses the development of social media in China. The social media communication mode map represented by forum, encyclopedia, blog SNS and Weibo is established respectively, and then the typical social media is compared and analyzed from the perspective of user demand, user-generated content and fusion phenomenon. This paper summarizes the evolution of social media from the expansion of communication types, the shift of emphasis on information to people, the acceleration of communication speed and the weakening of space restriction.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206

【参考文献】