传播学视角下的“词媒体”现象研究

发布时间：2018-07-17 00:42

【摘要】：1994年4月，我国正式实现了与Internet的全功能连接，不到二十年的时间，互联网在中国发生了翻天覆地的变化；与这一过程同时进行并相互影响的是中国经济的腾飞与人民物质、文化生活的极大丰富，两者一起使广大人民有时间、精力与必要条件来关注网络世界，使用网络获取信息、相互交流与娱乐。由于网络传播不同于传统媒体的种种特性，使网络世界中的交际环境和交际观念也不同于现实社会，并由此引发一种亚文化，语言在这种文化中产生变体，即网络语言。随着互联网搜索引擎关键词搜索的普及，以及网络媒体对于舆论热点事件的传播方式，网络语言更是浓缩为一个个能指代整个事件的词语；这些词语从网络中走出，频频出现于各种传统媒体，，它们背后不但指代着一个故事，还包含着情绪、舆论。基于此，词媒体的概念被提出——“词媒体”是指将词作为信息的载体，将特定时间、地点、人物、事件进行浓缩，发布到网上或传统媒体中，以便于口口相传。词媒体的出现离不开广大的网民。正是他们在网络世界的交流中将词或者由他们自创的新词赋予了大众传播的新意义。因此词媒体的特征是显而易见的：其精简的传播内容便于记忆并有明显的吸引力，同时又承载了大量的信息；其传播是爆炸式的，一个被创造出来的新词能吸引它的阅读者主动去挖掘其背后隐藏的含义；当词媒体在网络上形成巨大影响之后传统媒体由于新闻的需要也会对其进行报道，最终使传播效果达到最大化。词媒体的出现也离不开民众的记忆与情绪。他们通过这些词表达自己或悲或喜或压抑或自由的内心世界；并用这些词表达对社会热点事件的看法，或愤怒或讥讽或欣慰或鼓励，他们对于看法的表达形成舆论，借助词媒体广泛的传播，甚至最终影响到相关政府部门处理政务和制定规章；这不但体现了网络公民通过网络对于自身权利的争取，对于国家、社会的关注和责任感，也体现了我国民主法治的完善。在词媒体的时代，词语这一种最原始的语言形式得到复活，成为一种富有生命力和创造力的“大众传媒”。而词媒体作为这样一种大众传媒的形式，既要发挥自身在传播上的优势和在舆论监督中的重要作用，同时又需要得到更多的引导，需要更多理性的声音在思考与批判中完成它作为负责任的媒介的使命。
[Abstract]:In April 1994, China officially realized the full function connection to the Internet. In less than 20 years, the Internet has undergone earth-shaking changes in China. The great enrichment of cultural life, together with the broad masses of people have the time, energy and necessary conditions to pay attention to the network world, use the network to obtain information, exchange and entertainment. Because the network communication is different from the traditional media, it makes the communication environment and the communication concept in the network world different from the real society, and thus leads to a kind of subculture, in which language produces a variety, that is, the network language. With the popularity of keyword search in Internet search engines and the way in which Internet media communicate hot issues of public opinion, the network language is condensed into words that can refer to the whole event; these words come out of the network. Often appear in a variety of traditional media, behind not only refers to a story, but also contains emotions, public opinion. Based on this, the concept of "word media" is put forward-"word media" refers to words as a carrier of information, a specific time, place, person, event to be condensed, published on the Internet or traditional media, in order to facilitate word of mouth. The appearance of ci media is inseparable from the vast number of netizens. It is they who give the new meaning of mass communication to words or new words they coined in the online world. So the characteristics of the word media are obvious: its streamlined content is easy to remember and has obvious appeal, and it carries a lot of information; it spreads explosively. A new word created can attract its readers to take the initiative to dig out the hidden meaning behind it; when word media has a huge influence on the Internet, the traditional media will also report on it because of the needs of the news. Finally, the communication effect is maximized. The appearance of ci media is also inseparable from the memory and emotion of the people. Through these words they express their inner world of either sadness or joy or oppression or freedom, and use these words to express their views on hot social events, or to express their anger or ridicule or relief or encouragement, and to form public opinion about the expression of their views, With the help of the word media, it is widely disseminated, and even ultimately affects the relevant government departments to handle government affairs and make regulations. This not only reflects the network citizens' struggle for their rights through the Internet, but also their concern and responsibility for the country and society. It also reflects the perfection of democracy and rule of law in our country. In the age of ci media, words, the most primitive form of language, have been revived and become a kind of "mass media" full of vitality and creativity. As a form of mass media, ci media should not only play its own advantage in communication and play an important role in the supervision of public opinion, but also need more guidance. More rational voices are needed to fulfill its mission as a responsible medium in thinking and criticizing.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206.3

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