搜索引擎服务商商标侵权责任研究
发布时间：2018-08-08 12:33
【摘要】：网络技术的高速发展和进步使人类社会步入了真正的信息时代。在商品经济与互联网技术快速融合的过程中,商标以其自身的识别和推介功能在网络环境中的重要性迅速凸显。然而,互联网即时快捷地传送信息和全球化资源共享的特性也日益削弱了商标权的地域性,出现了网络环境下的一系列商标侵权行为的新类型。但在过去的一段时间里,人们对网络商标侵权的认识往往局限于域名。随着搜索引擎技术逐渐代替域名输入成为查找网站的主流手段时,搜索引擎服务商商标侵权也开始进入人们的视野。与传统的商标侵权相比,网络商标侵权具有更高的技术性、复杂性和更强的隐蔽性,商标权人难以对虚拟网络空间内的每个商标侵权人逐一提起诉讼,往往转向搜索引擎服务商寻求救济。有关搜索引擎服务商的法律纠纷层出不穷,但由于法律的滞后性和修改的复杂性,仅仅依靠传统的商标法律和侵权理论已无法解决这些纠纷了。面对立法上的空白,如何明确搜索引擎服务商的侵权责任,成为摆在我国法学工作者面前的一大难题。 在此情况下,本文旨在通过对搜索引擎服务商商标侵权责任的研究,加深对搜索引擎服务商商标侵权行为的认识,为进一步完善相关法律责任制度提供理论支撑。本文正文共分四章： 第一章是对搜索引擎服务商商标侵权的现状的描述,首先分析了搜索引擎服务商与其他网络服务商的不同,理清搜索引擎技术的工作原理,明确搜索引擎服务商在网络商标侵权中的法律地位。其次,列举国内外的典型案例概括出搜索引擎服务商商标侵权主要的三种形式,确立研究对象。 第二章是全文的理论基础,在传统的商标侵权理论的基础上进行创新,明晰“商业性使用”的认定因素,在“消费者混淆”条件中引入美国的“初始利益混淆”理论,同时警惕驰名商标的淡化。 第三章是本文重点,是对搜索引擎服务商商标侵权责任的证成过程。首先,明确其在商标侵权责任中仅承担帮助侵权责任；其次,从有关立法和司法实践中得出,归责原则遵循过错责任较为适宜；再次,采用我国的侵权责任四要件的通说,对搜索引擎服务商商标侵权责任的构成进一步分解；最后,对比中美两国立法上对责任的限制,梳理我国《侵权责任法》第36条的立法价值,明确搜索引擎服务商商标侵权责任不宜在“避风港”规则下免责。 第四章尝试完善我国搜索引擎服务商商标侵权责任制度,对现有立法缺陷进行思考,提出立法建议：完善商标法,将网络商标侵权纳入《商标法》的调整范围,增加“消费者混淆”理论、“驰名商标淡化”理论及“合理使用”的规定,明确搜索引擎服务商商标侵权责任的认定标准。工商行政管理机关加强行政执法,人民法院规范司法保护。同时,搜索引擎服务商完善行业协会建设,积极自律,加强自我保护。
[Abstract]:With the rapid development and progress of network technology, human society has entered a real information age. In the process of rapid integration of commodity economy and Internet technology, trademark becomes more and more important in the network environment because of its own function of identification and recommendation. However, the rapid transmission of information and the sharing of global resources on the Internet have increasingly weakened the regional nature of trademark rights, resulting in a series of new types of trademark infringement under the network environment. However, in the past, people's understanding of online trademark infringement is often limited to domain names. With search engine technology gradually replacing domain name input as a mainstream means to find websites, trademark infringement by search engine service providers has also begun to enter the field of vision. Compared with the traditional trademark infringement, the network trademark infringement has higher technology, complexity and stronger concealment. It is difficult for the trademark owner to file a lawsuit against each trademark infringer one by one in the virtual network space. Often turn to search engine service provider to seek remedy. Legal disputes about search engine service providers emerge in endlessly, but because of the lag of law and the complexity of revision, it is impossible to solve these disputes only by relying on traditional trademark law and tort theory. Facing the blank in legislation, how to make clear the tort liability of search engine service provider has become a big problem in front of our country's legal workers. In this case, the purpose of this paper is to deepen the understanding of trademark infringement by search engine service providers through the study of trademark tort liability, and to provide theoretical support for the further improvement of relevant legal liability system. The text of this paper is divided into four chapters: the first chapter describes the current situation of trademark infringement by search engine service providers. Firstly, it analyzes the differences between search engine service providers and other network service providers, and clarifies the working principle of search engine technology. Make clear the legal status of search engine service provider in network trademark infringement. Secondly, enumerates the domestic and foreign typical cases to summarize the search engine service provider trademark infringement main three forms, establishes the research object. The second chapter is the theoretical basis of the full text, on the basis of the traditional trademark infringement theory innovation, clear "commercial use" identification factors, in the "consumer confusion" conditions in the introduction of the United States "initial interest confusion" theory. At the same time guard against the dilution of well-known trademarks. The third chapter is the focal point of this paper, which is the certification process of trademark infringement liability of search engine service provider. First, it is clear that it only undertakes the liability of helping tort in trademark tort liability; secondly, from the relevant legislation and judicial practice, it is more appropriate to follow the principle of liability for fault; thirdly, adopt the four elements of tort liability in our country. The composition of trademark tort liability of search engine service provider is further decomposed. Finally, the legislative value of Article 36 of our country's Tort liability Law is combed by contrasting the limitation of liability in legislation between China and the United States. Clear search engine service trademark tort liability should not be in the "safe haven" rules under the exemption. The fourth chapter tries to perfect the trademark tort liability system of search engine service provider in our country, thinks about the existing legislative defect, and puts forward some legislative suggestions: perfect trademark law, bring the network trademark infringement into the adjustment scope of trademark law, The theory of "consumer confusion", the theory of "well-known trademark desalination" and the stipulation of "reasonable use" are added to clarify the criteria for the determination of trademark tort liability of search engine service providers. The administrative organs for industry and commerce shall strengthen administrative law enforcement and the people's courts shall regulate judicial protection. At the same time, search engine service providers improve the construction of industry associations, positive self-discipline, strengthen self-protection.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D923.43
本文编号：2171798
[Abstract]:With the rapid development and progress of network technology, human society has entered a real information age. In the process of rapid integration of commodity economy and Internet technology, trademark becomes more and more important in the network environment because of its own function of identification and recommendation. However, the rapid transmission of information and the sharing of global resources on the Internet have increasingly weakened the regional nature of trademark rights, resulting in a series of new types of trademark infringement under the network environment. However, in the past, people's understanding of online trademark infringement is often limited to domain names. With search engine technology gradually replacing domain name input as a mainstream means to find websites, trademark infringement by search engine service providers has also begun to enter the field of vision. Compared with the traditional trademark infringement, the network trademark infringement has higher technology, complexity and stronger concealment. It is difficult for the trademark owner to file a lawsuit against each trademark infringer one by one in the virtual network space. Often turn to search engine service provider to seek remedy. Legal disputes about search engine service providers emerge in endlessly, but because of the lag of law and the complexity of revision, it is impossible to solve these disputes only by relying on traditional trademark law and tort theory. Facing the blank in legislation, how to make clear the tort liability of search engine service provider has become a big problem in front of our country's legal workers. In this case, the purpose of this paper is to deepen the understanding of trademark infringement by search engine service providers through the study of trademark tort liability, and to provide theoretical support for the further improvement of relevant legal liability system. The text of this paper is divided into four chapters: the first chapter describes the current situation of trademark infringement by search engine service providers. Firstly, it analyzes the differences between search engine service providers and other network service providers, and clarifies the working principle of search engine technology. Make clear the legal status of search engine service provider in network trademark infringement. Secondly, enumerates the domestic and foreign typical cases to summarize the search engine service provider trademark infringement main three forms, establishes the research object. The second chapter is the theoretical basis of the full text, on the basis of the traditional trademark infringement theory innovation, clear "commercial use" identification factors, in the "consumer confusion" conditions in the introduction of the United States "initial interest confusion" theory. At the same time guard against the dilution of well-known trademarks. The third chapter is the focal point of this paper, which is the certification process of trademark infringement liability of search engine service provider. First, it is clear that it only undertakes the liability of helping tort in trademark tort liability; secondly, from the relevant legislation and judicial practice, it is more appropriate to follow the principle of liability for fault; thirdly, adopt the four elements of tort liability in our country. The composition of trademark tort liability of search engine service provider is further decomposed. Finally, the legislative value of Article 36 of our country's Tort liability Law is combed by contrasting the limitation of liability in legislation between China and the United States. Clear search engine service trademark tort liability should not be in the "safe haven" rules under the exemption. The fourth chapter tries to perfect the trademark tort liability system of search engine service provider in our country, thinks about the existing legislative defect, and puts forward some legislative suggestions: perfect trademark law, bring the network trademark infringement into the adjustment scope of trademark law, The theory of "consumer confusion", the theory of "well-known trademark desalination" and the stipulation of "reasonable use" are added to clarify the criteria for the determination of trademark tort liability of search engine service providers. The administrative organs for industry and commerce shall strengthen administrative law enforcement and the people's courts shall regulate judicial protection. At the same time, search engine service providers improve the construction of industry associations, positive self-discipline, strengthen self-protection.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D923.43
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