电视的在播宣传
发布时间：2018-11-17 10:28
【摘要】：正在播宣传是电视的向导,是节目的搜索引擎,是频道营销推广的急先锋。电视频道要树立品牌形象,传递品牌信息,提升品牌影响力,最强有力的手段就是在播宣传。目前在播宣传的概念和形式也变得越来越宽泛,只要是电视屏幕出现的任何对自身宣传的内容,不管是宣传片的播出,角标和游走字幕的滚动,还是节目主持人的口播,都是在播宣传。随着电视业竞争日趋激烈,针对收看行为进行科学分析越来越受到各家电视台的重视。当下受众面对的是信息爆炸的传
[Abstract]:Being broadcast is the guide of TV, the search engine of programs and the vanguard of channel marketing. The most powerful means for TV channels to establish brand image, transmit brand information and enhance brand influence is to broadcast propaganda. At present, the concept and form of broadcasting propaganda are also becoming more and more broad, as long as it is any content that appears on the television screen to promote itself, whether it is the broadcast of the propaganda film, the rolling of the corner sign and the moving subtitles, or the mouth broadcast of the program host. It's all propaganda. With the increasingly fierce competition in the television industry, more and more attention has been paid to the scientific analysis of the watching behavior. Now the audience is facing the spread of the information explosion
【作者单位】： 浙江卫视;
【分类号】：G222
本文编号：2337452
[Abstract]:Being broadcast is the guide of TV, the search engine of programs and the vanguard of channel marketing. The most powerful means for TV channels to establish brand image, transmit brand information and enhance brand influence is to broadcast propaganda. At present, the concept and form of broadcasting propaganda are also becoming more and more broad, as long as it is any content that appears on the television screen to promote itself, whether it is the broadcast of the propaganda film, the rolling of the corner sign and the moving subtitles, or the mouth broadcast of the program host. It's all propaganda. With the increasingly fierce competition in the television industry, more and more attention has been paid to the scientific analysis of the watching behavior. Now the audience is facing the spread of the information explosion
【作者单位】： 浙江卫视;
【分类号】：G222
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