广告业务软件系统设计与实现
发布时间：2018-12-11 03:11
【摘要】：随着我国互联网的发展，尤其是搜索引擎的发展，使广大互联网使用者可以更容易的获得丰富的信息，同时很多从事互联网买卖的商家及传统的实体店商家都看到了搜索引擎带来的巨大商机，很多商家愿意在搜索引擎中高价投放广告以带来宝贵的流量，对于搜索引擎公司来说，广告业务也是带来巨大收入的主要手段，因此，设计一个能满足广告商们需求和使用习惯的广告系统就成为了搜索引擎公司的迫切需求。 论文设计了一个基于WEB的搜索引擎广告业务软件，采用了浏览器/服务器(B/S)结构，用JAVA语言编写，数据库采用MYSQL5。本软件满足广告商发布广告，分类管理广告，基本数据分析等需求。本软件是组成广告系统的若干个软件中的一个，是复杂的搜索广告处理流程中的第一步，主要用于为广告商提供一个灵活易用的广告发布平台。 论文首先阐述了选题的背景、目的和目标，然后陆续讨论本软件设计中的如下问题：根据广告商提出的较为集中的共性需求进行分析，主要包括广告管理，，常用数据统计等功能；在需求分析的基础上建立数据库；用UML进行系统分析、设计、建立系统模型；软件的详细设计主要包括：增、删、改、查等功能的算法设计及其伪码表示。最后是软件的页面设计和总结。
[Abstract]:With the development of the Internet in China, especially the development of search engine, the vast number of Internet users can easily get rich information. At the same time, many businesses engaged in Internet trading and traditional brick-and-mortar stores have seen the huge business opportunities brought by search engines. Many businesses are willing to place high prices in search engines to bring valuable traffic. For search engine companies, Advertising business is also the main means to bring huge revenue. Therefore, designing an advertising system that can meet the needs and habits of advertisers has become an urgent need of search engine companies. This paper designs a search engine advertisement business software based on WEB, which adopts browser / server (B / S) structure, written in JAVA language, and MYSQL5. in database. The software meets the requirements of advertising, classified management advertising, basic data analysis and so on. This software is one of several software that make up the advertisement system, is the first step in the complex search advertisement processing flow, is mainly used to provide a flexible and easy-to-use advertising publishing platform for advertisers. First, the paper describes the background, purpose and goal of the topic, and then discusses the following problems in the software design: according to the advertisers put forward a more concentrated common needs analysis, mainly including advertising management, Common data statistics and other functions; On the basis of requirement analysis, the database is established; the system analysis, design and modeling are carried out with UML; the detailed design of the software mainly includes the algorithm design and pseudo-code representation of the functions of adding, deleting, modifying, checking and so on. Finally, the software page design and summary.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2371757
[Abstract]:With the development of the Internet in China, especially the development of search engine, the vast number of Internet users can easily get rich information. At the same time, many businesses engaged in Internet trading and traditional brick-and-mortar stores have seen the huge business opportunities brought by search engines. Many businesses are willing to place high prices in search engines to bring valuable traffic. For search engine companies, Advertising business is also the main means to bring huge revenue. Therefore, designing an advertising system that can meet the needs and habits of advertisers has become an urgent need of search engine companies. This paper designs a search engine advertisement business software based on WEB, which adopts browser / server (B / S) structure, written in JAVA language, and MYSQL5. in database. The software meets the requirements of advertising, classified management advertising, basic data analysis and so on. This software is one of several software that make up the advertisement system, is the first step in the complex search advertisement processing flow, is mainly used to provide a flexible and easy-to-use advertising publishing platform for advertisers. First, the paper describes the background, purpose and goal of the topic, and then discusses the following problems in the software design: according to the advertisers put forward a more concentrated common needs analysis, mainly including advertising management, Common data statistics and other functions; On the basis of requirement analysis, the database is established; the system analysis, design and modeling are carried out with UML; the detailed design of the software mainly includes the algorithm design and pseudo-code representation of the functions of adding, deleting, modifying, checking and so on. Finally, the software page design and summary.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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