基于AHP的旅游搜索引擎评价分析
发布时间：2019-02-17 08:40
【摘要】：在简要介绍旅游搜索引擎基本概念和特点的基础上,运用层次分析法建立以流量速度指标、检索范围及功能指标、服务功能指标为一级指标,下设15个二级指标的旅游搜索引擎评价指标体系,探讨合理分配指标权重的方法,指出各指标的数据来源,并用于对目前国内主要旅游搜索引擎的分析,从而得到旅游搜索引擎的发展现状和现今所存在的问题。
[Abstract]:Based on a brief introduction of the basic concepts and characteristics of the tourism search engine, this paper uses AHP to establish the flow speed index, the retrieval scope and the function index, and the service function index as the first class index. In this paper, the evaluation index system of tourism search engine with 15 secondary indexes is set up. The method of rational distribution of index weight is discussed, and the data source of each index is pointed out, which is used to analyze the main tourism search engines in China at present. Thus, the development status of tourism search engine and the existing problems are obtained.
【作者单位】： 重庆邮电大学经济管理学院;
【基金】：重庆邮电大学自然科学基金项目“基于本体映射的比较购物搜索柜架研究”(A2009-51),重庆邮电大学电子商务与现代物流重点实验室开放基金项目“基于比较购物搜索的电子商务模式研究”(ECML1008)
【分类号】：G354.4
[Abstract]:Based on a brief introduction of the basic concepts and characteristics of the tourism search engine, this paper uses AHP to establish the flow speed index, the retrieval scope and the function index, and the service function index as the first class index. In this paper, the evaluation index system of tourism search engine with 15 secondary indexes is set up. The method of rational distribution of index weight is discussed, and the data source of each index is pointed out, which is used to analyze the main tourism search engines in China at present. Thus, the development status of tourism search engine and the existing problems are obtained.
【作者单位】： 重庆邮电大学经济管理学院;
【基金】：重庆邮电大学自然科学基金项目“基于本体映射的比较购物搜索柜架研究”(A2009-51),重庆邮电大学电子商务与现代物流重点实验室开放基金项目“基于比较购物搜索的电子商务模式研究”(ECML1008)
【分类号】：G354.4
【参考文献】
相关期刊论文 前1条
1 马费成,李东e，
本文编号：2424976
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