基于复杂系统理论的社交网络研究

发布时间：2019-04-26 10:22

【摘要】：社交网络中的用户均是以真实身份进行网上的信息交流，正是基于此种真实交流，不但没有使用户人数受限，反而越发发展壮大。在社交网络中，用户似乎肆无忌惮地发布个人信息，这些信息可以直观地反映某一用户的社会活动情况，地理地址的公示，个人兴趣点的张扬，用户人际关系的直观展现等等问题，在个人意识以及隐私保护得到相对重视的今天，社交网络中的个人信息问题却没能得到用户的足够重视，这是个奇怪的现象。同时通过对现有计算机技术的了解，社交网络对用户的数据保护手段极其微弱，对于互联网搜索引擎的“蜘蛛”，也仅仅是代码上的拒绝，并未进行其他更高等级的保护措施；数据挖掘技术的发展，也使得个人信息的利用更加便捷。那么社交网络网站的用户个人为何甘愿发布个人真实信息，这些真实个人信息即使被泄露，对于个人和第三方到底有何意义，个人信息、个人、社交网络、第三方之间是什么样的关系，本文希望通过研究能得出相应的结论。社交网络是当今互联网新的增长点，庞大的用户群以真实身份进行信息交流互动，尽管当今已经有大批学者对社交网络进行了相关的研究，，但这些研究主要来自于信息科学与计算机技术，而传播学对此的研究则相对较少，且多是对受众与传播效果进行的研究，研究对象与结论相对来说比较碎片化，没有形成系统性。本文通过对复杂系统理论的运用，可以将社交网络中的较复杂的个人信息传递关系进行相对系统的描述，本文最大的创新点是对社交网络中的个人信息与个人、第三方、交互规则之间的关系进行描述，同时引入了新的理论，即复杂系统理论。如能实现对社交网络中个人信息与个人、第三方、交互规则之间的关系的正确描述，则可以进一步研究如何具体实现个人信息至交互规则之间的转变。
[Abstract]:Users in social networks communicate information on the Internet as real identities. It is based on this kind of real communication that not only does not limit the number of users, but also grows stronger. In a social network, users seem to publish their personal information unscrupulously, which can visually reflect the social activities of a particular user, the publication of a geographical address, and the publicity of a personal interest point. It is a strange phenomenon that the personal information problem in the social network has not been paid enough attention to in today when the personal consciousness and privacy protection are paid more attention to such problems as the intuitive display of the user's interpersonal relationship and so on, and it is strange that the personal information problem in the social network has not been paid enough attention. At the same time, through the understanding of the existing computer technology, the social network to the user data protection means is very weak, for the Internet search engine "spider", but only on the code of rejection, and did not carry out other higher level of protection measures; The development of data mining technology also makes the use of personal information more convenient. So why are individual users of social networking sites willing to post personal real information, and even if it is leaked, what does it mean to individuals and third parties, personal information, social networks? What is the relationship between the third party, this paper hopes to draw a corresponding conclusion through the study. The social network is the new growth point of the Internet today, the huge user group carries on the information exchange interaction in the real identity, although nowadays a large number of scholars have carried on the related research to the social network. However, these studies mainly come from information science and computer technology, while communication studies are relatively few, and most of them are studies on audience and communication effects, and the research objects and conclusions are relatively fragmented. No system has been formed. Through the application of the complex system theory, this paper can describe the more complex personal information transmission relationship in the social network relatively systemically. The biggest innovation of this paper is to describe the personal information and the individual, the third party in the social network, the most important innovation of this paper is the personal information and the individual, the third party in the social network. The relationship between interaction rules is described, and a new theory, complex system theory, is introduced. If we can describe the relationship between the personal information and the individual, the third party, and the interaction rule in the social network correctly, we can further study how to realize the transformation from the personal information to the interaction rule.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206

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