追踪网络商标侵权责任主体研究

发布时间：2019-06-18 15:41

【摘要】：搜索引擎服务技术已使信息网络成为汇集人类知识的集散地。但搜索引擎服务技术在便利大众、活跃电子商务活动的同时,也产生了假冒商品充斥网络市场的负面效应。于是,越来越多的商标权人将搜索引擎服务提供商作为被告诉诸法院以维护自身的利益。网络时代下,假冒商品给消费者带来的损失究竟由谁承担?搜索引擎服务提供商真的要承担这份法律责任吗?基于此,分别从搜索引擎提供商、社会消费者和广告主三者维度进行考察,以追踪网络商标侵权行为的责任主体,寻找法律的应然状态。我们的研究认为:网络作为一个服务平台,只是交易的中介,不应被苛以严格的法律责任;无过错搜索引擎服务商及比较性广告主不应构成商标侵权之主体;除欺诈性广告主外,知假买假的消费者也应承担一定的商标侵权责任。即便如此,构建网络环境下商标权人权利救济之途径,应该从搜索引擎提供商制度监管、社会消费者责任和政府监管三个层面予以规制。
[Abstract]:Search engine service technology has made the information network a distribution center for the collection of human knowledge. But search engine service technology, while it is convenient for the public and active e-commerce, has also produced the negative effect of the counterfeit goods on the network market. As a result, more and more trademark owners use search engine service providers as being told to maintain their own interests. Who is the loss of counterfeit goods to consumers in the network age? Is the search engine service provider really responsible for this? On the basis of this, the three dimensions of the search engine provider, the social consumer and the advertiser are investigated, so as to trace the responsibility subject of the network trademark infringement and find the state of the law. Our research is that, as a service platform, the network is only the intermediary of the transaction, and should not be subject to strict liability; the no-fault search engine service provider and the comparative advertiser should not form the main body of the trademark infringement; besides the fraudulent advertiser, The consumer who knows the fake is also responsible for the trademark infringement. Even so, the way to construct the right to remedy the rights of the trademark right under the network environment should be regulated from the supervision of the search engine provider system, the social consumer's responsibility and the government supervision.
【作者单位】：西南政法大学民商法学院;
【基金】：国家社会科学基金项目《侵害商标权判定标准研究》(项目编号:10XFX0015)阶段性研究成果
【分类号】：D923.43

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