网站搜索引擎优化技术研究与应用

发布时间：2019-07-06 13:45

【摘要】：随着互联网的普及，上网的人群越来越多，现在不光是电脑可以上网，手机上网用户越来越多，其中网上购物的人也日益增多。网民们怎么找到自己想要的东西呢？搜索引擎肯定是首选。搜索引擎已经成为网民在茫茫网海获取所需信息的最重要途径和工具，搜索引擎在互联网中的地位以及对人们日常生活产生的巨大影响，决定了搜索引擎优化(SEO)越来越重要。本文首先简单介绍了课题研究背景，分析了国内外搜索引擎优化的研究现状，以及本文的主要内容和创新点。之后论述了搜索引擎优化的基本知识，从搜索引擎优化的概念出发，分析了它的工作原理。同时，对几个常见搜索引擎算法进行了详细的描述，包括GooglePR、HITS算法、Hilltop算法并且对比分析了这些算法，指出针对不同搜索引擎算法的SEO方法。观察并分析百度和Google搜索引擎算法新变化，针对这些变化如何进行SEO，接着分别从策划层次、开发层次、网页设计层次、内容维护层次简单介绍了搜索引擎优化的基本方法，并且从网页收录、外部链接、内部链接、关键词排名、内容更新频率、惩罚规则等几个方面对比分析了百度和Google的优化区别。然后以教育人生网为例，从该网站的域名信息、网站结构、收录数量、外部链接数量、关键词排名等相关数据对该网站进行快速搜索引擎优化诊断，对诊断结果进行分析，，提出了针对百度制定的网站搜索引擎优化方案。最后按照制定的搜索引擎优化方案，对网站首页、频道页面、合作学校页面等网站重点页面进行了关键词甄选，并且对网站内部和网站外部具体实施了搜索引擎优化，然后经过了二个月的搜索引擎优化实践，通过网站收录数量、外部链接数量、搜索引擎排名、网站会员数量、订单情况等几个网站重要指标，显示了网站使用搜索引擎优化后的良好效果。本文是作者在对教育人生网进行搜索引擎优化工作的总结，对进一步探索网站搜索引擎优化起到了一定的参考作用。
文内图片：

图片说明：搜索引擎优化方案流程图
[Abstract]:With the popularity of the Internet, more and more people surf the Internet. Now not only computers can surf the Internet, but more and more users of mobile phones surf the Internet, among which more and more people shop online. How do netizens find what they want? Search engines must be the first choice. Search engine has become the most important way and tool for netizens to obtain the required information in the vast sea of the Internet. The position of search engine in the Internet and its great impact on people's daily life determine that search engine optimization (SEO) is becoming more and more important. Firstly, this paper briefly introduces the research background of the subject, analyzes the research status of search engine optimization at home and abroad, as well as the main content and innovation of this paper. Then the basic knowledge of search engine optimization is discussed, and its working principle is analyzed from the concept of search engine optimization. At the same time, several common search engine algorithms are described in detail, including GooglePR,HITS algorithm and Hilltop algorithm, and these algorithms are compared and analyzed, and the SEO methods for different search engine algorithms are pointed out. This paper observes and analyzes the new changes of Baidu and Google search engine algorithms, and then briefly introduces the basic methods of search engine optimization from the planning level, development level, web page design level and content maintenance level, and compares and analyzes the optimization differences between Baidu and Google from the aspects of web page collection, external links, internal links, keyword ranking, content update frequency, punishment rules and so on. Then, taking the Educational Life Network as an example, the rapid search engine optimization diagnosis is carried out from the domain name information, website structure, included quantity, external link number, keyword ranking and other related data of the website, and the diagnosis results are analyzed, and a website search engine optimization scheme for Baidu is put forward. Finally, according to the search engine optimization scheme, the key pages of the website, such as the home page, the channel page, the cooperative school page and so on, are selected, and the search engine optimization is implemented internally and outside the website, and then after two months of search engine optimization practice, through the number of website collection, the number of external links, the search engine ranking, the number of website members, The order situation and other important indicators of the website show the good effect of using search engine optimization. This paper is a summary of the search engine optimization work of the Education Life Network, which plays a certain reference role in further exploring the search engine optimization of the website.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP391.3

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