CMF设计在电视一体机上的研究与应用

发布时间：2018-05-25 14:06

本文选题：CMF + 电视一体机　；参考：《华南理工大学》2014年硕士论文

【摘要】：CMF（ColorMaterial Finishes）是色彩、材料、表面工艺的英文缩写，CMF设计是一门涉足工业设计、材料、心理学等多领域交叉的学科。面对电视机市场竞争日益激烈的今天，产品功能和造型的趋同也带来了创新上的难题，消费者情感需求的差异化则为我们提供一条解决之道。CMF设计正是从产品的感性价值出发，从色彩、材质和表面工艺的角度进行不断创新，创造符合市场需求和唤起消费者共鸣的产品。通过对CMF设计相关理论的梳理，可以将CMF设计理论分为3类：CMF文化学、CMF应用学和CMF管理与营销。CMF文化学是CMF设计中的基础，是进行CMF应用的前提。CMF应用学则是本文的核心内容，是将CMF元素付诸于产品的实践活动。CMF管理和营销则是创造利益最大化的有效手段。本课题提出了理论研究—设计流程—设计实践—评估总结的设计框架，通过对CMF理论不断深化的理解和研究，提出了一套适合应用于电视一体机CMF设计的理论和设计流程，通过企业实践的案例分析、研究和评估，验证CMF应用理论和设计流程的正确性和实用性。通过趋势分析、用户需求分析、材质意象分析等多种分析手段，提炼符合目标用户需求的CMF元素，结合定量分析和定性分析的科学方法得出合理的结论。经研究表明：（1）注重电视机外形设计的人群具有喜好自由流行、追随购买的特点。此类人群是中低层消费市场的中坚力量，，他们属于收入稳定的普通消费者，对电视机的外形需求相对多样，时尚、现代的风格是他们的首选。（2）目前家电的CMF设计呈现两个重要方向：现代感十足的先锋设计、人文关怀的感性设计。（3）关于材料表面意象的实验证明，金属拉丝质感更受目标消费群的青睐。本研究结合了如材料学、工程学、语意学、心理学等其他领域的知识，并用理论结合实际的方法，对很多感性的问题进行了理性的剖析，为CMF设计在电视一体机的研究与应用中打下了很好的基础，同时也为其他家电产品的CMF设计提供了一种很好的参考模式。
[Abstract]:CMF (ColorMaterial Finishes) is the English abbreviation of color, material and surface technology. CMF design is a subject involved in many fields, such as industrial design, material, psychology and so on. Facing the increasingly fierce competition in the TV market, the convergence of product function and modeling has also brought about innovative problems, and the difference of consumers' emotional demand To provide us a solution to the.CMF design is from the perceptual value of the product, from the perspective of color, material and surface technology to make continuous innovation, to create products that meet the needs of the market and arouse the resonance of consumers.
By combing the relevant theory of CMF design, CMF design theory can be divided into 3 categories: CMF culture, CMF application and CMF management and marketing.CMF culture are the basis of CMF design. The premise of CMF application is the premise of.CMF application is the core content of this article. It is the.CMF management and marketing of CMF elements to the practical activities of the product. To create an effective means of maximizing interest.
This topic puts forward the design framework of theoretical research - design process - Design Practice - evaluation summary. Through the deepening understanding and research of CMF theory, it puts forward a set of theory and design process suitable for the application of the CMF design of the TV one machine. Through the case analysis, research and evaluation of the enterprise practice, the theory and design of CMF application are verified. The correctness and practicability of the process.
Through the trend analysis, the user needs analysis, the material image analysis and other analysis means, the CMF elements which meet the needs of the target users are extracted, and a reasonable conclusion is drawn by the scientific methods of quantitative analysis and qualitative analysis. The study shows: (1) the people who pay attention to the shape design of the TV set are fond of the free fashion and follow the characteristics of the purchase. The class crowd is the backbone of the middle and low consumption market, they belong to the ordinary consumers with stable income, the demand for the shape of the TV is relatively diverse, the fashion, the modern style is their first choice. (2) the current CMF design of the household appliances presents two important directions: the modern sense of vanguard design, the perceptual design of humanistic care. (3) Guan Yucai The experiment of material surface image proves that the quality of metal wire drawing is more favored by target consumers.
This research combines the knowledge of other fields such as materials science, engineering, semantics, psychology and other fields, and makes a rational analysis of many perceptual problems by combining theory with practical methods. It lays a good foundation for the research and application of CMF design in the TV integrated machine, and also provides a CMF design for other household appliances. A good reference model.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TN949.1

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